At Veli BC, I lead social and content strategy across TikTok, Instagram, Facebook, and X in Europe, LATAM, Africa, and Asia. I manage global creator programs and guide platform-native content around product releases and local trends.
At 1. FC Union Berlin, I spearheaded platform content strategy, growing TikTok followers by 306%. I also created and launched a WhatsApp channel that gained 120K followers in three months.
At TikTok, I managed more than 500 creators and 150 partnerships for TikTok Israel, supporting user growth through campaigns and creator partnerships. I organised collaborations including Euro 2020 and Eurovision 2022.
Earlier, I led video content management for 13 European markets at MSN News and coordinated international newsroom coverage at Ruptly GMBH. My work has also included social media strategy for NIVEA Global, The Jerusalem Post Group, and FIFPRO Israel.

