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Liran GivoliLG
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Liran Givoli

@lirangivoli

Social media and content strategist at Veli BC, leading global creator programs and platform-native campaigns across Europe, LATAM, Africa, and Asia.

Germany
Message

At Veli BC, I lead social and content strategy across TikTok, Instagram, Facebook, and X in Europe, LATAM, Africa, and Asia. I manage global creator programs and guide platform-native content around product releases and local trends.

At 1. FC Union Berlin, I spearheaded platform content strategy, growing TikTok followers by 306%. I also created and launched a WhatsApp channel that gained 120K followers in three months.

At TikTok, I managed more than 500 creators and 150 partnerships for TikTok Israel, supporting user growth through campaigns and creator partnerships. I organised collaborations including Euro 2020 and Eurovision 2022.

Earlier, I led video content management for 13 European markets at MSN News and coordinated international newsroom coverage at Ruptly GMBH. My work has also included social media strategy for NIVEA Global, The Jerusalem Post Group, and FIFPRO Israel.

Experience

Work history, roles, and key accomplishments

FB

Strategy & Content Development Manager

1. FC Union Berlin

Dec 2023 - Jun 2024 (6 months)

Spearheaded content strategy across platforms, achieving follower growth of 306% on TikTok. Created and launched a WhatsApp channel that gained 120K followers in 3 months.

MN

Senior Editor

MSN News

Jun 2019 - Jun 2020 (1 year)

Led video content management for 13 European markets, curating and optimizing video strategies. Managed editorial processes including selection, editing, and publication of news content.

RG

Senior Manager

Ruptly GMBH

May 2017 - May 2019 (2 years)

Grew Ruptly's presence in Europe and the Middle East, positioning it as a top content producer. Led newsroom operations and coordinated international coverage.

TG

Social Media Manager

The Jerusalem Post Group

Jan 2014 - Jan 2016 (2 years)

Led social media strategy for Maariv, Sport1, and The Jerusalem Post. Developed and executed content plans that boosted online presence.

FI

Spokesperson, Community & Social Media Manager

FIFPRO Israel

Jan 2012 - Jan 2014 (2 years)

Managed public relations, represented over 1,500 footballers, and handled negotiations with teams. Oversaw all social media assets and digital strategy.

ON

Sport Journalist

One.co.il

Jan 2009 - Jan 2012 (3 years)

Covered all types of sports and reported live from major events including Champions League, NBA, and ATP/WTA tournaments. Produced multimedia content for digital, TV, and radio.

Education

Degrees, certifications, and relevant coursework

TU

The Open University

Bachelor's Studies, History & Middle Eastern Studies

2013 - 2016

Bachelor's studies in History and Middle Eastern Studies, gaining insights into cultural and geopolitical contexts relevant to global media and communication strategies.

Tech stack

Software and tools used professionally

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