Lina Marcela Hernández Diaz

Founded and directed a floral arrangement and event decoration business. Created a catalog of 34 products, increased average monthly sales from $4.3M to $7.2M, and opened new sales channels including Rappi and Google Maps.

Defined and prioritized the roadmap and strategic project portfolio, aligning them with corporate strategy and managing stakeholders. Implemented Scrum, optimized commercial processes reducing quote delivery times by 20%, and structured a document management automation project with AI.

Led the implementation of a turn management platform as functional lead, performing discovery and requirements gathering. Conducted comparative evaluations of georeferencing and Speech Analytics platforms, and designed key indicators aligned with strategy.

As Product Owner, led the construction of a web platform for credit management, replacing the ERP and reducing process time from 15 to 5 minutes. Coordinated the self-service returns product for Sellers and worked with development team under Scrum.

Led the optimization of purchase order assembly, reducing process time by 50%. Implemented Zendesk to centralize customer service requests and reduced distribution center operation times through barcode receiving.

Improved process quality using R Studio and Access, analyzed risks, and built indicators in Power BI and Data Studio. Constructed quality controls in transit and eliminated idle times through time and motion studies.

Earned the Scrum Product Owner certification in September 2026.

Completed a course in UX process management in June 2025.

Completed the ISO 27001 Auditor certification in April 2024.

Completed a course on OKRs for Managers in February 2024.

Completed a specialization in project evaluation in August 2022.

Completed a diploma in project management and management in November 2020.

Completed a degree in Industrial Engineering in September 2017.