Lillian Kabwe
@lilliankabwe
I build data-driven digital campaigns that grow engagement, traffic, and brand visibility.
ZambiaWhat I'm looking for
At Great North Road Academy Group of Companies, I developed integrated digital marketing strategies, managed social content through Hootsuite and Meta Business Suite, and created visual and video campaigns that supported brand growth and student acquisition.
I've also strengthened social media performance for Manyumba.net and the Institute of Directors of Zambia through content strategy, analytics, email marketing, SEO, graphic design, and targeted audience campaigns. My work has increased social media engagement by 40%+, grown online following by 30%+, improved website traffic, and strengthened brand consistency across digital channels.
Experience
Work history, roles, and key accomplishments
Digital Marketer
Great North Road Academy – Group of Companies
Jul 2024 - Aug 2025 (1 year 1 month)
Developed and executed integrated digital marketing strategies across social media platforms, improving brand visibility and audience engagement. Managed content scheduling, created visual content, utilized analytics, and implemented SEO best practices.
Education
Degrees, certifications, and relevant coursework
Evelyn Hone College
Bachelor of Science, Digital Marketing
2022 - 2026
Pursuing a degree at Evelyn Hone College, focusing on developing skills in digital marketing and related fields.
Gospel Outreach Christian Academy
High School Diploma, General Studies
2015 - 2019
Completed secondary education at Gospel Outreach Christian Academy, building a strong academic foundation.
Tech stack
Software and tools used professionally
Availability
Location
ZambiaAuthorized to work in
Job categories
Skills
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