Open to opportunities

Irvan Abrori

@lifeofirvan

Message

I build audience-first content and tourism experiences, growing brands from zero.

Indonesia

Message

What I'm looking for

I’m looking for a role where I can own audience storytelling and digital growth end-to-end—using content strategy, paid acquisition, and community building—while learning fast and delivering results independently.

I’m a self-taught digital creator and tourism founder with 10+ years building audiences and businesses from zero, without institutional backing. I’ve handled content strategy, scriptwriting, video editing, paid ads, and community growth single-handedly.

As the founder and content creator behind @goonersco, I grew an Arsenal FC fan channel from scratch to 43,000+ Instagram followers and built a monetized YouTube channel reaching 1M+ views and 3,000+ subscribers. I wrote, filmed, and edited everything, and I rebuilt momentum after a full account ban and demonetization in 2023—driving my largest growth phase in 2024–2026.

In parallel, I founded and led tourism businesses—Perfect Hiking, then NusaTraveller—guiding international clients (mostly from China and Singapore) across Mount Bromo, Kawah Ijen, and Tumpak Sewu. I also built both brands’ websites and marketing from the ground up, staying comfortable working independently with no team and no budget.

Experience

Work history, roles, and key accomplishments

Current

Founder, NusaTraveller

Current

NusaTraveller

Jan 2023 - Present (3 years 7 months)

Rebuilt and ran an adventure tourism company from scratch after the pandemic shut down its predecessor, covering Mount Bromo, Kawah Ijen, and Tumpak Sewu. Built the website and booking presence solo and secured/guided returning international clients while rebuilding brand visibility from zero.

Mountain and Volcano Trekking Guidance International Clients Content Strategy Social Media Growth Meta Ads Manager Google Ads SEO Content Writing

Current

Founder & Content Creator

Current

Gooners Connected

Jan 2020 - Present (6 years 7 months)

Built an Arsenal FC-focused fan channel on Instagram and YouTube from 0 to 43,000+ Instagram followers and a monetized YouTube channel with 1M+ views. Wrote, filmed, and edited content personally and handled paid growth via Meta/Google Ads plus SEO-driven blog content, rebuilding after account ban and demonetization.

Content Strategy Video Editing Long Form Content YouTube content production Community Management Meta Ads Manager Google Ads SEO Content Writing

Founder & Lead Guide

Perfect Hiking

Jan 2016 - Jan 2020 (4 years)

Founded and ran a hiking tour company serving international clients, primarily from China and Singapore, across East Java’s volcanoes and highlands. Led hundreds of guided treks and multi-day tours and managed bookings, customer communication, and on-the-ground operations independently until closing due to COVID-19.

Tour Operations Mountain and Volcano Trekking Guidance International Clients Client Communication Booking Management

Freelance Hiking & Travel Guide

Self-Employed

Jan 2014 - Jan 2016 (2 years)

Built an independent guiding practice from a personal hobby by taking paying clients for mountain treks and travel itineraries. Grew the customer base via referrals, which later became the foundation for Perfect Hiking.

Mountain Trekking Guidance