Liesl Ayers
@lieslayers
Creative operations and hospitality professional specializing human centered communications and approach while advancing thoughtful business outcomes.
What I'm looking for
I am a creative operations and hospitality professional with a background in interior design, small business ownership, property and project management, and human-centered leadership. I build calm, intentional spaces and experiences through thoughtful design and strong relationships.
I founded and operate a furnished rental portfolio, managing property readiness, guest experience, operations, brand identity, contractor teams, remodels and pricing strategy. I develop visual storytelling and written content to support marketing and guest engagement.
I managed a multi-year home rebuild and estate stewardship following a wildfire loss, coordinating contractors, permitting, budgets and ADA adaptations while serving as primary caregiver. That period developed my resilience, complex project management and calm leadership under stress.
Previously I owned and ran a brick-and-mortar and online retail and creative studio, leading merchandising, sourcing, photography, custom restorations and collaborations with local makers. I engage in community education and volunteerism focused on gardening, mycology and creative writing.
Experience
Work history, roles, and key accomplishments
Founder & Operator
Terra Firma Living
Sep 2024 - Present (1 year 6 months)
Launched and manage a furnished rental portfolio, overseeing property readiness, guest experience, operations and brand identity; developed pricing, listings, contractor teams and marketing content to maintain high guest satisfaction.
Family Caregiver & Project Manager
Private Estate
Nov 2018 - Dec 2023 (5 years 1 month)
Managed a multi-year home rebuild and estate stewardship after wildfire loss, coordinating contractors, budgets, permits and ADA adaptations while serving as primary caregiver for an aging parent.
Owner & Creative Director
The Little Road Said Go
Feb 2013 - Dec 2018 (5 years 10 months)
Owned and operated a retail and creative studio specializing in vintage home décor and handmade goods; led merchandising, restorations, marketing, online sales and client styling consultations.
Education
Degrees, certifications, and relevant coursework
Cornish College of the Arts
Bachelor of Music, Music
Completed studies in music culminating in a Bachelor of Music focused on creative practice and performance.
California State University, Chico
Certificate, Architectural Drafting & Interior Design
Completed a certificate program in architectural drafting and interior design covering technical drafting, space planning, and design fundamentals.
Availability
Location
Authorized to work in
Website
terrafirmaliving.comJob categories
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