Leticia Sayão
@leticiasayo
Brand & Creative Marketing Strategist blending AI storytelling and measurable growth.
What I'm looking for
I’m a Brand & Creative Marketing Strategist with 6+ years leading brand positioning, creative direction, and high-impact digital communication in fast-paced environments. I’ve driven audience growth—like 146% organic social media growth for a political leader—and helped launch and scale brands from zero, turning complex ideas into marketing strategies that perform.
I specialize in AI-powered visual storytelling using tools like Midjourney, Nano Banana, Magnific, Weavy and Veo 3, translating smart, human concepts into scalable creative systems. I manage cross-functional teams, lead multi-platform campaign execution as a Project Manager, and bring strong crisis communication and stakeholder relations experience across political, institutional, and consumer-facing brands.
Experience
Work history, roles, and key accomplishments
Founder, Brand & AI Studio
Sayão Digital
Mar 2021 - Present (5 years 2 months)
Founded and led a remote-first brand, creative, and AI marketing studio delivering global projects in brand positioning, creative direction, and AI-powered marketing innovation.
AI Visual Strategy Freelance
Bright (Sonae Sierra | Nos)
Oct 2025 - Nov 2025 (1 month)
Developed institutional communication and visual strategy for Bright’s Smart City Expo World Congress 2025 exhibition in Barcelona, translating complex smart-city concepts into visual storytelling for an international audience.
Education
Degrees, certifications, and relevant coursework
Ibmec College
Bachelor's Degree, Advertising and Marketing
Earned a Bachelor's degree in Advertising and Marketing at Ibmec College in Rio de Janeiro, Brazil.
Availability
Location
Salary expectations
Job categories
Skills
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