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Leticia Sayão

@leticiasayo

Brand & Creative Marketing Strategist blending AI storytelling and measurable growth.

Brazil
Message

What I'm looking for

I’m looking to lead brand positioning and AI-powered creative strategy for teams that value measurable impact, fast execution, and clear storytelling. I want to manage high-stakes campaigns, collaborate cross-functionally, and build innovative digital growth systems.

I’m a Brand & Creative Marketing Strategist with 6+ years leading brand positioning, creative direction, and high-impact digital communication in fast-paced environments. I’ve driven audience growth—like 146% organic social media growth for a political leader—and helped launch and scale brands from zero, turning complex ideas into marketing strategies that perform.

I specialize in AI-powered visual storytelling using tools like Midjourney, Nano Banana, Magnific, Weavy and Veo 3, translating smart, human concepts into scalable creative systems. I manage cross-functional teams, lead multi-platform campaign execution as a Project Manager, and bring strong crisis communication and stakeholder relations experience across political, institutional, and consumer-facing brands.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Ibmec College logoIC

Ibmec College

Bachelor's Degree, Advertising and Marketing

Earned a Bachelor's degree in Advertising and Marketing at Ibmec College in Rio de Janeiro, Brazil.

Tech stack

Software and tools used professionally

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