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Leticia Oliveira

@leticiaoliveira

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Digital marketer who grew Em Fração to 10,000 Instagram followers and launched its e-commerce website.

United States

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At Em Fração, I built a beauty e-commerce brand across Amazon Brazil, Shopee, and Mercado Livre, positioning premium hair care miniatures as an accessible way to try products. I created product listings and promotional content, launched the brand website, and managed inventory, customer service, and fulfillment.

I grew Em Fração’s Instagram from 1,000 to 10,000 followers with content highlighting product benefits and affordable trials. I also planned seasonal promotions and aligned marketplace ads with supporting Instagram content.

At Corinto Hotel & Hotel Vips, I supported the VIPs reopening and brand repositioning through digital and offline promotion. I planned email calendars, segmented audiences, and tested messaging using Dinamize, while tracking campaign leads in Excel.

Experience

Work history, roles, and key accomplishments

Founder & Marketing Lead

Em Fração

Nov 2021 - Feb 2024 (2 years 3 months)

Built a beauty e-commerce brand across Amazon Brazil, Shopee, and Mercado Livre, positioning premium hair care miniatures as an accessible way to try products. Grew Instagram from 1,000 to 10,000 followers and managed seasonal promotions, product listings, and customer service.

Ecommerce Amazon Shopee MercadoLibre Instagram Marketing Content Creation Seasonal Promotions Support Inventory Management Customer Service

Marketing Analyst

Corinto Hotel & Hotel Vips

Apr 2022 - Feb 2023 (10 months)

Supported the VIPs reopening and brand repositioning through coordinated digital and offline promotion, including bus advertising, airport placements, and beach activations. Planned email campaign calendars, wrote copy, segmented audiences, and deployed campaigns for two hotel brands using Dinamize.

Email Marketing Dinamize Audience Segmentation A B Testing KPI Reporting Excel Influencer Partnerships Offline Marketing

Sales & Marketing Consultant

WAM Hotéis & Resorts

Jan 2020 - Nov 2021 (1 year 10 months)

Presented tailored vacation ownership proposals, explained product benefits, negotiated contracts, and managed prospect follow-up. Earned Employee of the Month for three consecutive months.

Sales Negotiation Customer Relationship Management Prospect Follow Up