Full-time remote SEO Specialist or SEO Strategist role combining technical SEO, SEO copywriting and AI search visibility (AEO/GEO). Based in South Africa and comfortable working across time zones, including US hours. I built Leo Writes & Ranks to a #1 Google ranking for “Digital Visibility Consultant South Africa”, and it has been named in Google AI Overviews.
Looking for a job
Leo Zane Gouws
@leozanegouws
SEO strategist and founder at Leo Writes & Ranks, ranking #1 on Google for Digital Visibility Consultant South Africa and cited in its AI Overview.
South AfricaWhat I'm looking for
At Leo Writes & Ranks, I designed and built the website end-to-end, from information architecture and UX to on-page and technical SEO. It ranked #1 on Google for Digital Visibility Consultant South Africa and was cited in Google’s AI Overview for the same query.
At Blue Ion Support Services, I lead content and CRM strategy across online casino brands, including multi-channel campaigns and website content and UX flows. I also lead and mentor the copywriting and marketing team.
At Gold Media Lab, I delivered SEO and content strategy across online casino brands, building AI-supported content workflows and optimising for featured snippets, AI Overviews and E-E-A-T. Through Visible Youth SA, I train young people in SEO, digital skills and employability.
Experience
Work history, roles, and key accomplishments
BS
Current
Senior Copywriter
Blue Ion Support Services
Mar 2026 - Present (7 months)
Lead content and CRM strategy across multiple online casino brands, covering acquisition, retention and revenue growth. Execute multi-channel campaigns and manage website content and UX flows.
Current
Founder | SEO Strategist
Leo Writes & Ranks
Jan 2023 - Present (3 years 9 months)
Designed and built the Leo Writes & Ranks website end-to-end, including information architecture, UX, on-page and technical SEO. Achieved #1 Google ranking and AI Overview citation for a competitive commercial search term.
GL
SEO Copywriter & Content Strategist
Gold Media Lab
Jan 2023 - Jan 2026 (3 years)
Delivered SEO and content strategy across 100+ online casino brands, including keyword research, technical audits, schema and internal linking. Built AI-supported content workflows and optimised content for featured snippets, AI Overviews and E-E-A-T.
EN
Digital / Growth Marketer
EntryLevel
Delivered a full-cycle growth project including customer research, MVP build, and acquisition across SEO, social and email.
Education
Degrees, certifications, and relevant coursework
Microsoft
Microsoft Advertising Certified Professional, Advertising
2023 - 2023
Microsoft Advertising Certified Professional certification obtained in 2023.
Boston City Campus
Diploma in Network and System Administration (NQF6), Network and System Administration
Diploma in Network and System Administration (NQF6) from Boston City Campus.
University of South Africa
Advanced Certificate in Marketing Management (NQF7), Marketing Management
Advanced Certificate in Marketing Management (NQF7) from the University of South Africa.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
South AfricaAuthorized to work in
Website
leowritesandranks.co.zaPortfolio
leowritesandranks.co.za/about-leoSalary expectations
42k-70k ZAR
Social media
Job categories
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