I've led SEO and GEO strategy for the European Central Bank, ECB Banking Supervision, and ESRB across three domains and 24 EU language markets. I built the ECB's first Generative Engine Optimisation framework and LLM visibility programme from scratch.
At First Advertising, I manage end-to-end SEO campaigns spanning technical audits, content optimisation, digital authority, and reporting, including a 56% increase in organic visibility for First National Bank. I also automate audit and reporting workflows and bring published research experience in AI and marketing.
