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Lee Poh Sin

@leepohsin

Digital marketing strategist at ICE HOLIDAYS Sdn. Bhd. (Golden Destinations), driving campaigns that boosted bookings by up to 40%.

Malaysia

Message

At ICE HOLIDAYS Sdn. Bhd. (Golden Destinations), I drove targeted social campaigns with tourism boards, cruise companies, airlines, and in-house packages, boosting engagement and bookings by up to 40%.

I used Meta Ads, real-time content, event photography, and social engagement to generate up to 20,000 travel-fair walk-ins per three-day event and support lead generation and sales.

At Perfect Medical Group [Perfect Shape (Holdings) Limited], I drafted more than 4,500 words of daily SEO-driven content across beauty, slimming, and healthcare topics. Keyword research and optimization using Surfer SEO and Ahrefs helped enhance readership by 20%.

Earlier, I contributed digital content at FPLE Sdn. Bhd. and developed stories, publishing content, and Malay–Chinese localization at Kadokawa Gempak Starz Sdn. Bhd. I also authored and edited Science learning materials at Gemilang Publishing Sdn. Bhd.

Experience

Work history, roles, and key accomplishments

Marketing Executive

Ice Holidays Sdn. Bhd.

Jan 2024 - Aug 2026 (2 years 7 months)

Drove targeted social campaigns with global tourism boards, cruises, airlines, and in-house packages, boosting engagement and bookings by up to 40%. Generated up to 20,000 travel-fair walk-ins per 3-day event through targeted Meta Ads and real-time content.

Meta Ads Social Media Marketing Campaign Optimization Audience Targeting Content Strategy Event Marketing Lead Generation

SEO Writer

Perfect Medical Group

Feb 2023 - Dec 2023 (10 months)

Drafted over 4,500 words of daily SEO-driven content across beauty, slimming, and healthcare topics. Enhanced content readership by 20% through keyword research and SEO optimization using Surfer SEO and Ahrefs.

seo writing Keyword Research Content Strategy SurferSEO Ahrefs

Copywriter/Translator

FPLE Sdn. Bhd.

Dec 2020 - Jan 2023 (2 years 1 month)

Contributed an average of 10,000 page views through daily digital content including news articles, social posts, memes, reels, and interview content. Increased website traffic by 38% through social media calendar management and content planning.

Content Writing Social Media Management Content Planning Performance Analysis Translation SEO

Creative Writer

Kadokawa Gempak Starz Sdn. Bhd.

May 2017 - Nov 2020 (3 years 6 months)

Developed and refined story concepts, write-ups, book titles, advertising copy, and promotional content for over 150 best-selling publishing series. Managed daily social media posts and featured articles that drove digital growth, generating 28K views, 10K likes, and 5K comments.

Creative Writing Content Creation Social Media Management Localization Translation

Editor

Gemilang Publishing Sdn. Bhd.

Jun 2016 - Mar 2017 (9 months)

Authored Science learning materials for SJK(C) pupils, including workbooks, UPSR trial examination papers, and weekly magazines. Reviewed and edited final copies for language, quality, and context accuracy, ensuring alignment with the Malaysian National Curriculum Standards.

Editing Content Development Educational Publishing Quality Assurance

Education

Degrees, certifications, and relevant coursework

UCSI University

Bachelor of Arts, Mass Communication

2013 - 2016

Grade: 3.71/4.0

Activities and societies: Dean's List Award 2013-2015 (Top 10%)

Pursued a Bachelor of Arts in Mass Communication with a major in Journalism, achieving Dean's List recognition from 2013 to 2015 and a cumulative GPA of 3.71 out of 4.0.