Open to opportunities

Leah Smith

@leahsmith

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Marketing professional specializing in community engagement, campaign execution, and Salesforce-driven insights.

United States

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What I'm looking for

I seek a marketing role focused on community engagement and campaign execution where I can use Salesforce analytics, creative asset production, and local outreach to drive measurable growth.

I am a marketing professional with hands-on experience across brand partnerships, field marketing, and digital campaign execution, leveraging tools like Salesforce and Canva to drive measurable results.

I have coordinated trade show presences, managed community-focused initiatives that increased participation by 20%, and supported client campaigns for cultural institutions and consumer brands while producing assets and reporting that informed strategy.

As a collaborative communicator, I combine analytics, creative execution, and community outreach to boost brand visibility and support sales growth, and I seek roles where I can continue improving targeting, reporting, and local engagement programs.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Never Better Foods

Aug 2025 - Present (1 month)

Optimize Salesforce lead database to improve targeting and increase follow-up efficiency and coordinate trade show presence to generate brand awareness and support sales growth for vegan cheese products.

Salesforce Lead Management Event Marketing Brand Awareness Email Marketing Data Analysis

Current

Community Engagement Coordinator

Current

Relm Marketing Agency

Jun 2024 - Present (1 year 3 months)

Formulate and execute physical and digital advertising campaigns, including library summer reading coupons that increased program participation by 20%, and create biannual ROI presentations for 12 franchises highlighting Local Store Marketing impacts.

Local Marketing Campaign Planning Presentation Design ROI Analysis Community Engagement PowerPoint Advertising Franchise Support

Music Partnerships Coordinator

Collide Agency, Inc.

Jun 2025 - Aug 2025 (2 months)

Supported execution of culturally relevant marketing campaigns for clients, contributing to creative strategy, copywriting, and social media planning while producing Canva assets in Facebook Business Manager to strengthen client visibility.

Campaign Execution Copywriting Canva Content Creation Cultural Marketing

IT & Marketing Intern

Advanced Drainage Systems

May 2024 - Aug 2024 (3 months)

Developed and presented eight Salesforce dashboards analyzing profitable product lines in Sun Belt states and updated taxonomies for 300 YouTube videos to ensure integration with a new Oracle-based system.

Salesforce Dashboarding Data Analysis Marketing Analytics Presentation

Field Marketing Intern

Relm Marketing Agency

Jan 2024 - Jun 2024 (5 months)

Engaged with over 1,500 schools to promote and organize fundraising events, driving community involvement and raising average donations of $2,000 per district; launched Teacher’s Appreciation campaign resulting in 1,200+ shakes sold across 20+ schools.

Field Marketing Event Promotion Fundraising Community Engagement Program Coordination Reporting

Education

Degrees, certifications, and relevant coursework

The Ohio State University, Max M. Fisher College of Business

Bachelor of Science in Business Administration, Marketing

Grade: Major GPA: 3.35

Activities and societies: Fisher Global Consulting student consultant (Matriarca project), Ohio State Undergraduate Student Government Sustainability Committee member, American Marketing Association member, Mount Leadership Society Scholar and LGBTQ+ Cohort Lead.

Bachelor of Science in Business Administration with a specialization in Marketing; participated in consulting projects and campus leadership roles and received the McDonald’s Archways to Opportunity scholarship twice.