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Anthony Ghantous

@anthonyghantous

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Experienced project manager and senior digital marketer.

Lebanon

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What I'm looking for

I am seeking a role that fosters collaboration, innovation, and growth opportunities.

With a robust background in project management and digital marketing, I have successfully led initiatives across various industries, particularly in healthcare and digital sectors. My experience includes managing the GlobeMed FIT mobile app across 12 countries, where I utilized Agile methodologies to ensure timely project delivery and stakeholder alignment. I am adept at writing business requirements, conducting QA testing, and developing effective digital marketing strategies that optimize ROI.

Throughout my career, I have demonstrated a strong ability to analyze user feedback and performance metrics, leveraging tools like Google Analytics and Facebook Ads Manager to drive campaign success. My leadership skills have enabled me to build and manage high-performing teams, ensuring that projects meet quality standards and align with business objectives. I thrive in collaborative environments and am passionate about delivering results that exceed expectations.

Experience

Work history, roles, and key accomplishments

Current

Project Manager /Senior Digital Marketer

Current

GlobeMed Group

Mar 2018 - Present (7 years 3 months)

- Managed FIT app in 12 countries, leading updates, features, and issue solving.
- Wrote business requirements and user stories for development.
- Led tech sessions and prioritized tasks.
- Used JIRA for Agile workflows.
- Conducted QA testing and improved user experience.
- Managed campaigns, achieving high ROI with Google Analytics.
- Coordinated with regional teams to ensure on-time delivery.

Project Management Agile Workflows Jira QA Testing Digital Marketing Google Analytics Facebook Ads Manager Campaign Management

Project Manager – Digital Marketing and Development

FindRE

Jan 2018 - Mar 2022 (4 years 2 months)

Built and managed a team for the development of two real estate apps, overseeing advertising and marketing efforts with budgets up to $60,000. Ensured high-quality deliverables and optimized campaign performance through detailed analysis and strategic planning.

Team Management App Development Digital Marketing Media Buying Campaign Planning Trello GitHub Performance Analysis User Acquisition

Digital Marketing Specialist

Buildex International Group Ltd

Jan 2016 - Apr 2019 (3 years 3 months)

Designed marketing materials and managed social media campaigns targeting B2B clients in the MENA region. Conducted market research to provide insights for strategic marketing initiatives and supported sales efforts through effective collateral.

Market Research Social Media Marketing B2B Marketing Presentation Design Campaign Management Marketing Collateral Customer Insights Branding Sales Support

Customer Service and Sales Representative

Virgin Megastore

Nov 2010 - Jan 2012 (1 year 2 months)

Managed outbound sales efforts and provided exceptional customer service. Conducted cold calls, handled inventory management, and participated in incentive programs to drive revenue growth and enhance customer satisfaction.

Sales Management Customer Service Cold Calling Inventory Management Sales Growth Client Engagement Team Collaboration

Digital Media Specialist

Vinelab

Jan 2017 - Jan 2018 (1 year)

Planned and executed digital media campaigns, focusing on influencer marketing and media buying. Managed campaign budgets and optimized performance using analytics tools, delivering comprehensive reports and recommendations to clients.

Influencer Marketing Budget Management Google Analytics Facebook Ads Manager performance reporting Campaign Optimization Trend Analysis

Education

Degrees, certifications, and relevant coursework

American University of Science and Technology

Bachelor's Degree, Advertising

2013 - 2016

Completed a Bachelor's Degree in Advertising, focusing on various aspects of marketing, communication strategies, and media planning.

Lycée Français International

High School Diploma, Economy and Sociology

2005 - 2010

Achieved a High School Diploma (BAC II) with a focus on Economy and Sociology, providing a strong foundation in social sciences and analytical skills.