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Lawrence Falsario

@lawrencefalsario

Lead Generation Specialist at DMS who researched qualified prospects and built verified lead databases for outreach campaigns.

Philippines

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At DMS, I researched qualified leads across multiple industries and built prospect lists with verified contact information. I maintained databases and prepared them to support outreach campaigns.

At Heels & Hustle Media, I researched startup founders in HR tech and healthcare tech, qualifying prospects by industry and funding stage for podcast-led GTM services.

At Smell My Pickleballs (AromaServe, LLC), I built B2B and B2C email campaigns using SureContact. I also corrected campaign content, resolved unsubscribe and security issues, and documented campaign workflows.

Experience

Work history, roles, and key accomplishments

Current

Coach

Current

The VA Bar

Sep 2025 - Present (1 year 1 month)

Provided mentorship, guidance, and training support to aspiring Virtual Assistants across core disciplines, including email marketing and lead generation. Facilitated hands-on training sessions and evaluated student coursework.

Mentorship Training Email Marketing Lead Generation

Email Marketing Intern

Smell My Pickleballs (AromaServe, LLC)

Jul 2026 - Aug 2026 (1 month)

Built and managed B2B and B2C email marketing campaigns from scratch using the SureContact platform, developing email sequences, campaign content, and targeted list segmentations. Identified and corrected key content discrepancies, ensuring brand integrity before campaign delivery.

Email Marketing SureContact Campaign Management Content Creation List Management And Segmentation Troubleshooting Documentation

Lead Generation Specialist

Heels & Hustle Media

Feb 2026 - Mar 2026 (1 month)

Identified and researched high-value leads within startup sectors, specifically targeting HR tech and healthcare tech founders. Developed and maintained a structured lead database using Google Sheets, incorporating verified contact details and company websites.

Lead Generation Market Segmentation Google Sheets Email Verification LinkedIn Outreach

Lead Generation Specialist

DMS

Mar 2023 - Mar 2026 (3 years)

Researched and identified qualified leads across multiple industries, built and maintained lead lists with verified contact information, and sourced decision-makers through LinkedIn and company websites. Collaborated with clients to ensure lead lists met campaign criteria and quality standards.

Lead Generation B2B B2C Targeting LinkedIn Outreach Google Sheets Data Entry Data Cleaning CRM Maintenance Email Verification

Email Marketing Specialist

Sistah Scents Fragrance Bar

Jul 2025 - Aug 2025 (1 month)

Developed and executed targeted email marketing campaigns to drive customer engagement and event registrations. Created visual promotional assets and supported campaign planning for fragrance bar events.

Email Marketing Campaign Planning Visual Design Customer Engagement

Graphic Designer

Marketing Profs

Aug 2021 - Aug 2024 (3 years)

Designed a wide array of visual assets, including social media graphics and brand kits, resulting in a 45% increase in client engagement. Managed the end-to-end creative process for over 100+ client requests, consistently meeting project deadlines.

Graphic Design Social media graphics Brand Kits Trello Google Workspace Project Management

Barista

Cafelydia

Aug 2021 - Jan 2023 (1 year 5 months)

Provided high-quality customer service in a fast-paced environment, contributing to a 20% increase in repeat clientele. Managed inventory and maintained health and safety protocols for daily operations.

Customer Service Inventory Management Health and Safety Compliance Corporate Trainer