Laurens van Zyl Bekker

Created advertising, branding, and logo work for clients and employers, applying visual craft to product UI, marketing material, and presentations.

Produce and edit all video and animation for portfolio and game devlogs.

Design and build 2D and 3D games, from mechanics and level flow to UI and player interaction. Current projects include Robin Hood and a 2D surfing game, with process documented on YouTube.

Owned the end-to-end UX of ScanMate, a 3D foot-scanning platform for footwear retailers. Designed an AI-guided self-service experience, custom 3D-printed footwear ordering, and Scan to Go mobile continuity, turning ScanMate into an omnichannel platform.

Led the design function across the Avalon suite, including design standards, strategy, culture, and delivery. Presented product strategy to executives and clients, ran workshops with engineering leadership, and mentored designers.

Led UX strategy across multiple products and redesigned the Avalon platform with a new design language and navigation. Designed goal-based financial planning journeys and the Dreamster mobile companion app, and ran user testing and stakeholder workshops.

Designed core workflows, user journeys, wireframes, and prototypes for enterprise financial planning software. Redesigned existing applications and began establishing design consistency across the platform.

Bachelor of Design in Graphic Design from Inscape Education Group from 2014 to 2016.

Certified SAFe 5 Practitioner certification from Scaled Agile, Inc.

Completed three Google UX Design courses on Coursera.