Open to opportunities

Kateryna Psarova

@katerynapsarova

I create visual concepts and AI-powered AR experiences for global brands and digital products.

At Snap, I’ve developed visual concepts and AR experiences for brands including Nike, Vogue, Perrier, and the Bank of England.

In Snap’s R&D team, I explore generative AI for image and video creation, building ComfyUI workflows and training custom LoRA models for consistent, production-ready assets. My generative AI Lenses reached 997M+ and 445M+ views globally.

I combine concept development, visual direction, and hands-on production to turn emerging technology into compelling digital experiences. I also translate AI trends into recommendations that inform product and creative direction.

My foundation in game art spans environments, props, mini-games, GUIs, icons, animation assets, and digital artwork. I enjoy collaborating across creative, technical, and marketing teams while mentoring others and bringing ideas to life.

Experience

Work history, roles, and key accomplishments

Current

Concept Designer - R&D

Current

Snap

Jan 2022 - Present (4 years 8 months)

Explored and evaluated emerging generative AI models and workflows for visual content creation. Built node-based generative workflows in ComfyUI and trained custom LoRA models to develop consistent visual outputs and production-ready assets.

Generative AI ComfyUI Node Based Workflow AI Generated Visuals Creative Direction

Concept Designer - Sponsored Lenses

Snap

Jan 2017 - Dec 2022 (5 years 11 months)

Led concept development and visual direction for global branded AR experiences, translating brand identities into interactive visual experiences for Nike, Vogue, Perrier and others. Led the Bank of England Alan Turing £50 campaign from brief to production.

Concept Development Visual Direction Art Direction AR Brand Identity Visual Storytelling Mentorship Team Coordination

2D Artist

Eipix Entertainment

Jan 2016 - Dec 2017 (1 year 11 months)

Produced high-quality environments, props, and mini-games for hidden object games.

2D Art Game Art Environment Design Prop Design Mini Games

2D Artist

Freelance

Jan 2014 - Dec 2016 (2 years 11 months)

Delivered digital artwork and visual content for independent projects and digital productions, adapting across visual styles and fast-paced production requirements.

Digital Art Visual Content Production

2D Artist

FarMills

Jan 2014 - Dec 2014 (11 months)

Created backgrounds and mini-games for hidden object productions, building foundational experience in production assets and visual execution.

2D Art Background Art Mini Games

Senior 2D Artist

Blam! Games

Jan 2012 - Dec 2014 (2 years 11 months)

Created game environments, props, mini-games, GUIs, icons, and product visuals across multiple projects, including animated elements. Produced assets supporting animation pipelines.

2D Art Game Art GUI Design Animation