Open to opportunities

Lauren French

@laurenfrench

Message

Social media marketing professional growing healthcare and B2C audiences through paid and influencer programs.

Zimbabwe

Message

What I'm looking for

I’m looking for a role where I can build platform-specific social strategies, run paid social campaigns with tight budget control, and lead influencer programs—especially in healthcare or consumer brands where content can drive measurable engagement.

I’m a social media marketing professional with 9+ years leading multi-channel social media strategies across healthcare, higher education, and B2C. At Fiskars Group, I’ve driven a 20% increase in Instagram followers through audience listening and by building consistent branded and influencer-led content.

I’ve also led Northwestern Medicine’s X and LinkedIn content calendars while training medical professionals to promote publications, events, and thought leadership. I’ve launched initiatives like an affiliate LinkedIn page for physician breakthroughs and used X Spaces for event recaps, with events drawing 50+ participants.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Fiskars Group

Oct 2025 - Present (10 months)

Accomplished a 20% increase in Instagram followers through audience listening and influencer content. Strengthened brand visibility by orchestrating end-to-end influencer programs and launching retailer-specific social media partnerships.

Social Media Strategy Influencer Marketing Paid Social Meta Ads Budget Management Content Creation Listening

Social Media Specialist

Northwestern Medicine

Oct 2018 - Oct 2025 (7 years)

Oversaw seven X and LinkedIn content calendars, driving consistent delivery of clinical resource content. Trained medical professionals in social media, launched affiliate LinkedIn page, and introduced X Spaces platform for events.

Video Production Canva LinkedIn

Social Media Coordinator

Analyte Health

Mar 2018 - Aug 2018 (5 months)

Developed consumer-focused health and wellness content, achieving average 10K weekly impressions and over 250 engagements. Forged brand partnerships with influencers and podcasters to expand audience reach.

Content Creation Social Media Trends Influencer Partnerships Audience Engagement