I am a UX designer and researcher with a background in user-centered design and visual communication, combining branding, UI/UX, and usability evaluation to create clear, usable products.
As Creative Director at Meiba (freelance) I led branding, social content, and end-to-end UX/UI design from prototyping to usability testing, applying cognitive walkthroughs and heuristic evaluation methods.
I have experience in production and layout for print media as a Production Artist at ITG (PureRed), and I achieved the highest national scores in the Saber PRO (ECAES) state exam while studying User-centered Design at Universidad Nacional de Colombia.
My projects include behavioral-change interface research (Rappi Eco), heuristic and cognitive-walkthrough evaluations (Meiba), and usability reports and portal redesigns (DNINFOA), and I teach design pedagogics focused on motivation and long-term goal-setting.
