Open to opportunities

Laura Trenholm

@lauratrenholm

User-centered UX designer and researcher focused on usable, minimalist interfaces.

I am a UX designer and researcher with a background in user-centered design and visual communication, combining branding, UI/UX, and usability evaluation to create clear, usable products.

As Creative Director at Meiba (freelance) I led branding, social content, and end-to-end UX/UI design from prototyping to usability testing, applying cognitive walkthroughs and heuristic evaluation methods.

I have experience in production and layout for print media as a Production Artist at ITG (PureRed), and I achieved the highest national scores in the Saber PRO (ECAES) state exam while studying User-centered Design at Universidad Nacional de Colombia.

My projects include behavioral-change interface research (Rappi Eco), heuristic and cognitive-walkthrough evaluations (Meiba), and usability reports and portal redesigns (DNINFOA), and I teach design pedagogics focused on motivation and long-term goal-setting.

Experience

Work history, roles, and key accomplishments

Current

Production Artist

Current

ITG (PureRed)

Jan 2024 - Present (1 year 10 months)

Designed layouts and performed page building for circular distributed print media to meet client requirements and ensure branding alignment while contributing creative design assets.

Layout Design Print Production Branding adobe indesign Illustrator Quality Assurance Creative

Current

Creative Director

Current

Meiba

Jan 2018 - Present (7 years 10 months)

Lead branding and visual design for print and digital media, creating social content and managing corporate advertising materials while delivering UX/UI designs from prototyping to usability testing and cognitive walkthroughs.

Branding UX UI Design Prototyping Usability Testing Cognitive Walkthroughs Graphic Design Adobe XD Figma

Graphic Designer

Universidad Nacional de Colombia

Jul 2016 - Jul 2022 (6 years)

Studied user-centered design and completed projects including heuristic evaluations and usability testing; achieved highest national scores on the Saber PRO (ECAES) state exam in 2021.

User Centered Design Usability Testing Interaction Design Research Adobe Illustrator InDesign Figma

Education

Degrees, certifications, and relevant coursework

Universidad Nacional de Colombia

Design Instruction Specialist, Education

2022 - 2022

Grade: 4.4

Design and application of a pedagogical project at a University-level academic space, within the
User-Centered Design area.

Universidad Nacional de Colombia

Bachelor of Design, User-Centered Design

2016 - 2022

Activities and societies: Projects: Rappi Eco (eco-behavior design), Meiba heuristic evaluation through cognitive walkthrough, DNINFOA usability report; Design Pedagogics Specialist program (Feb–Dec 2022).

Completed a User-Centered Design major at Universidad Nacional de Colombia, achieving the highest national scores in the Saber PRO (ECAES) state exam in 2021.