Laura Maria Gavrila

Developed and executed a complete enablement content strategy, streamlining the creation of sales and marketing assets to better support business objectives and OKRs. Wrote case studies, whitepapers, and campaign content focused on product adoption, data sovereignty, and industry-specific challenges for B2B audiences. Applied SEO best practices for content structure, keyword optimization, and meta

Authored high-quality articles, ebooks, white papers, and case studies, delivering insightful and engaging content that supports marketing initiatives and establishes thought leadership. Managed relationships with clients and internal key stakeholders, gathering information to inform content creation and ensure accuracy and depth. Developed and delivered enablement materials and training sessions

Digitalized the onboarding process by meticulously planning, designing, and creating an intuitive digital onboarding journey accessible on both desktop and mobile platforms. Spearheaded the development of the company website for the DTSE group by conducting thorough research, designing, and coordinating with a digital agency. Identified relevant award bodies, authored compelling nominations, and r

Oversaw and managed German content for the HR Portal across the entire Deutsche Telekom Group, ensuring accuracy, relevance, and adherence to corporate standards. Cultivated and maintained strong relationships with content owners, effectively managing their expectations and ensuring their content needs were met. Designed and created graphics, edited images for the HR Portal, and successfully led a

Collaborated with clients to gather project requirements, provide design recommendations, and iterate on concepts based on feedback and evolving needs. Developed and maintained responsive, user-friendly web interfaces using HTML, CSS, and JavaScript, ensuring a seamless experience across various devices and browsers. Translated design mockups and wireframes into high-quality, functional code, cond

Authored comprehensive articles for both print and online publications, delivering in-depth analysis on a wide range of topics including culture, politics, religion, and ethics. Conducted thorough research and utilized diverse sources to ensure the accuracy and depth of information presented in articles, maintaining high journalistic integrity. Collaborated with editors and publication teams to re

Managed and curated German-language content for chat software, ensuring all materials were accurately translated, culturally relevant, and aligned with company standards. Coordinated the monthly delivery of emoticons for chat software, including concept development, design briefing, and final approval processes. Developed and delivered monthly reports on content performance and emoticon usage, pro

Completed a Master's program focusing on multimedia and audio-visual production. Gained expertise in various aspects of digital content creation and media production techniques.

Studied modern applied languages with a specialization in English and German. Developed strong linguistic skills and cultural understanding in both languages.