At GREATER MEDELLIN CONVENTION & VISITORS BUREAU, I develop brand positioning and digital marketing strategies for Marca Medellín and Medellín.travel. I also design and execute integrated campaigns focused on audience engagement.
I coordinate communication and digital campaign projects with multidisciplinary teams, strategic partners, and external vendors. I develop content across platforms and track campaign and content performance to identify optimization opportunities.
Previously, at COMFENALCO ANTIOQUIA, I planned brand experiences for institutional events and applied corporate visual identity systems. At ARUS S.A., I led a strategic corporate identity renewal and helped establish the design function as a strategic partner for Marketing and Communications.
