Laura Barrera
@laurabarrera
Senior Data Analyst specializing in BI dashboards and SQL-driven marketing & operations insights.
What I'm looking for
I’m a Senior Data Analyst with 3+ years of experience in business intelligence, data analysis, and dashboard development, driving data-driven decision-making across marketing and operations. I coordinate across data, marketing, and QA teams to align priorities across 10+ stakeholders, and I guide junior analysts through query reviews and standardized reporting logic.
I build and maintain high-impact dashboards (15+ reports) for executives and cross-functional teams, defining and standardizing business KPIs and data validation processes. I improve reporting efficiency by optimizing SQL and implementing scheduled queries in BigQuery, and I also support workflow automations (AppSheet) to improve process organization and data accessibility.
Experience
Work history, roles, and key accomplishments
Senior Data Analyst
Keep Calm Services
Feb 2026 - Present (4 months)
Coordinated data, marketing, and QA efforts across 10+ stakeholders and provided technical guidance to 4 junior analysts to standardize reporting logic. Led marketing and QA KPI dashboards (15+ reports) and improved BigQuery reporting efficiency using scheduled queries and SQL optimizations.
Data Analyst
Keep Calm Services
Feb 2025 - Feb 2026 (1 year)
Analyzed acquisition-channel marketing performance (Meta, TikTok, web, calls) to identify trends and improve lead quality. Defined and standardized business KPIs, validated data against expectations, and supported reporting automation and AppSheet workflow implementation to improve data accessibility.
Omnichannel Operations Analyst
Falabella Retail
Feb 2024 - Sep 2024 (7 months)
Managed reporting for WhatsApp, Customer Loyalty, and omnichannel sales, maintaining visibility into KPIs and business outcomes. Automated SQL (BigQuery) and Looker Studio dashboards to reduce manual effort and supported the WhatsApp sales channel launch through continuous performance tracking.
BI Intern
Falabella Retail
Aug 2023 - Feb 2024 (6 months)
Executed customer segmentation in BigQuery using SQL to support email marketing campaign targeting. Built Power BI dashboards, supported scheduled query/report automation, and collaborated with commercial teams to translate requirements into data-driven campaign briefs.
Customer Service Agent
Concentrix
Jun 2022 - Sep 2022 (3 months)
Provided bilingual (English/Spanish) customer support, managing CRM cases and resolving customer inquiries to maintain high satisfaction. Ensured consistent handling and follow-up for Dyson-related customer needs.
Social Intern
Universidad de los Andes
Jan 2021 - May 2021 (4 months)
Delivered training sessions on digital tools for senior adults, strengthening communication and teaching skills. Supported interactive learning to improve participants’ ability to use digital resources.
Education
Degrees, certifications, and relevant coursework
Universidad de los Andes
Bachelor's Degree in Economics, Economics
2019 - 2024
Earned a bachelor's degree in Economics at Universidad de los Andes in Bogotá, D.C., from 2019 to 2024.
Availability
Location
Authorized to work in
Social media
Job categories
Interested in hiring Laura?
You can contact Laura and 90k+ other talented remote workers on Himalayas.
Message LauraFind your dream job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
