Open to opportunities

Larry Willow

@larrywillow

Message

Business owner and general manager who drives sales, marketing, and team growth.

South Africa

Message

What I'm looking for

I’m looking for a role where I can lead and build a winning team—using my business operations, sales/marketing, and people-focused leadership to motivate others, strengthen customer relationships, and create win-win outcomes.

I’m a business owner/director with long-running leadership experience across operations, sales, marketing, and customer engagement. I currently run McRoofers Roofing & Painting Contractors, handling both office and on-site business operations with a strong focus on practical results.

Since 2009, I’ve led A&E Repairs as General Manager/owner—managing day-to-day office operations, marketing and advertising, and handling customers for sales and queries. I also hire, train, and support staff, combining operational oversight with the people skills needed to keep teams performing.

My background also includes sales, tele-sales, recruitment, and campaign work, from AAA Home Services (inbound tele-sales and HR) to CPR (marketing, counselling, and fundraising) and a Campaign Manager role for the Democratic Alliance (fundraising, hiring/training, and opening/establishing offices). I’ve built my approach around clear communication, motivation, and creating win-win scenarios—uplifting people wherever I work.

Experience

Work history, roles, and key accomplishments

Current

Owner/director

Current

McRoofers Roofing & Painting Contractors

Jul 2023 - Present (3 years)

Owned and directed day-to-day operations, managing both office work and on-site activities. Oversaw running of the business.

Business Operations Management Office Management On site Operations

Current

General Manager / owner

Current

A&E Repairs

Jun 2009 - Present (17 years 1 month)

Led general office operations, including marketing and advertising and handling customer sales queries. Managed staffing through hiring and training.

Business Operations Management Marketing Advertising Sales Customer Service Hiring

Sales co-ordinator & H.R.

AAA Home Services

Apr 2005 - May 2009 (4 years 1 month)

Coordinated sales and supported HR activities for an electrical, plumbing, and appliance repair business. Handled inbound tele-sales, recruitment, and customer-facing sales processes.

Inbound Sales Recruitment Sales Coordination Customer Service

Marketing & Counsellor

CPR (Caring People to the Rescue)

Jan 2001 - Mar 2005 (4 years 2 months)

Supported a charitable organization assisting single mothers and abused women and children through marketing, fundraising, awareness, and counselling. Raised funds and created awareness while providing counselling support.

Fundraising Counselling Marketing

Campaign Manager

Democratic Alliance (DA)

Jan 1998 - Dec 2000 (2 years 11 months)

Managed political fundraising campaigns and staff recruitment and training for the organization. Helped open and establish a fundraising office across South Africa.

Fundraising Staff Recruitment Campaign Operations Stakeholder Engagement

Sales Representative / Route Manager

Burlington Air Express & Ocean Services (BAX Global)

Jan 1994 - Dec 1997 (3 years 11 months)

Developed sales and trade routes for cargo forwarding and clearing services. Obtained new business, serviced existing clients, and developed routes between South Africa and Europe.

Sales Client Servicing Trade Lane Development Forwarders