Open to opportunities

Larissa Fernanda

@larissafernanda

Message

I lead advertising projects, blending AI-driven process optimization with precise agile delivery.

Brazil

Message

What I'm looking for

Quero liderar projetos publicitários e operações, garantindo cronogramas e qualidade com gestão ágil e disciplina. Busco um time que valorize exatidão, autonomia e uso prático de IA para otimizar processos.

Tenho 15 anos na publicidade, e 10 deles na linha de frente da gestão, conduzindo contas e projetos publicitários com foco em entrega impecável. Eu aprendi que a diferença entre uma entrega razoável e uma impecável está na engenharia por trás do processo.

Como supervisora de contas e projetos na VML, eu lidero cronograma, prazos, priorização e dependências, garantindo qualidade e eficiência. Eu identifico processos manuais que criam ineficiência e aplico testes com Inteligência Artificial como ferramenta prática de otimização operacional no dia a dia.

Eu uso Kanban, Agile ou cascata conforme o projeto exigir, transformando o tático em estratégico e buscando que a disciplina operacional sirva à criatividade. Com gestão ágil, técnicas de gestão de tempo e minha base em PMI e Scrum Master, eu lido por fatos, provas e resultados—construindo operações mais inteligentes para times que valorizam exatidão e inovação.

Experience

Work history, roles, and key accomplishments

Current

Business Supervisor

Current

VML Business

Oct 2017 - Present (8 years 9 months)

Led account and advertising project management, managing schedules, deadlines, prioritization, and delivery quality while guiding internal decisions and negotiations. Identified manual process inefficiencies and applied AI-based tests to improve operational efficiency in day-to-day work.

Advertising Project Management Account Leadership Prioritization Client Relationship Management Negotiation Operational Efficiency AI assisted Testing

Project Manager

VML Brasil

Nov 2016 - Sep 2017 (10 months)

Built project schedules, defined priorities, and tracked creative projects to ensure delivery quality and completion within agreed timelines.

Project Scheduling Prioritization Creative Project Management Quality Control Stakeholder Management

Traffic Coordinator

VML Brasil

Feb 2016 - Oct 2016 (8 months)

Coordinated the creative team by allocating demands, defining execution timing with the team, and ensuring projects started and were delivered on time.

Execution Time Planning Cross Functional Collaboration Resource Planning Delivery Coordination

Web Project Coordinator

Naked Brasil

Oct 2011 - Mar 2015 (3 years 5 months)

Coordinated a multidisciplinary team developing websites, applications, and portals by aligning stakeholders, creating schedules, assigning tasks, and monitoring delivery progress. Led QA activities to support both quality and on-time delivery.

Project Scheduling Task Progress Monitoring

IT Project Coordinator

Digia Internet Business

Feb 2009 - Feb 2011 (2 years)

Aligned, defined, and prioritized IT projects, managing all phases from task discovery to delivery testing. Ran the project using the Scrum methodology to drive execution and release readiness.

Project Delivery Requirements & Task Discovery Project Prioritization