LDLalin Dayarathne
@lalindayarathne
Senior merchandising and product development leader in apparel and textiles.
Sri LankaWhat I'm looking for
I am a senior merchandising and product development professional with extensive experience across apparel, textiles and retail account management. Over sixteen years I have led sample development, cost-sheet preparation, RM ordering, bulk-order follow-up and supplier/customer communications for major retail divisions.
I have held progressive roles including Development Merchandiser, Senior Executive – Merchandising, Account Manager and Assistant General Manager—working with brands and buyers across H&M, NEXT, Tesco and others, and managing budgets, critical-path meetings and market research to deliver products on time and at competitive costs.
I combine technical textile education and an MBS with practical skills in negotiation, people leadership, shipment coordination, and computerized office systems to drive cost efficiencies, quality and on-time delivery while building strong local and international trade relationships.
Experience
Work history, roles, and key accomplishments
Account Manager - Merchandising
Marsylka Manufacturing Lanka (Pvt) Ltd
Jan 2022 - Present (3 years 9 months)
Managed Tesco, NEXT, Ted Baker and other accounts overseeing cost sheet preparation, sample process, bulk orders, shipment bookings and market research from 2022 to present.
Assistant General Manager - Projects
Worldscan (Pvt) Limited
Jan 2019 - Dec 2021 (2 years 11 months)
Led project-focused operations in freight forwarding and construction, driving supplier/customer communications, new project opportunity identification and weekly status meetings from 2019–2021.
Account Manager - Marketing
Worldscan (Pvt) Limited
Jan 2016 - Dec 2018 (2 years 11 months)
Managed H&M, NEXT and NAKD divisions handling annual budget preparation, market research and customer communications to drive sales and product development from 2016–2018.
Senior Executive - Merchandising
Emjay International (Pvt) Limited
Jan 2015 - Dec 2016 (1 year 11 months)
Served as Senior Development Merchandiser for George & Amazon divisions, leading sample development, bulk order follow-up and customer communications from 2015–2016.
Senior Development Merchandiser
Masactive (Pvt) Limited
Jan 2010 - Dec 2015 (5 years 11 months)
Managed sample development, cost sheets and raw material ordering for the Nike business division, improving sample-to-production follow-up and supplier communication across bulk orders from 2010–2015.
Education
Degrees, certifications, and relevant coursework
UCUniversity of Colombo
Master of Business Studies, Business Studies
2013 - 2014
Grade: Merit Pass
Master of Business Studies completed with a Merit pass.
UMUniversity of Moratuwa
Bachelor of Science, Textile & Clothing
2006 - 2010
Grade: Second Class Lower
Activities and societies: Batch Representative (2008), Member of Moratuwa University Textile Association, Member of Karate Society
B.Sc. Engineering in Textile & Clothing completed with Second Class Lower honors.
IPM Institute / E-Matara (Diploma / Foundation courses)
Diploma / Foundation Course, Computer Studies / Human Resource Management
2002 - 2008
Completed Diploma in Computer Studies (2002 & 2005) and a Foundation course in HRM (2008) with distinctions/merit as noted.
Rahula College, Matara
GCE Advanced Level / GCE Ordinary Level, Secondary Education
1990 - 2005
Completed GCE Ordinary Level (2001) and GCE Advanced Level (2005) with subject passes across science and commerce streams.
Tech stack
Software and tools used professionally
Availability
Location
Sri LankaAuthorized to work in
Job categories
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