Open to opportunities

Lakshmi Devi

@lakshmidevi

Message

I am an MBA digital marketing analyst focused on analytics-driven social media growth.

India

Message

What I'm looking for

I seek an entry-level digital marketing analyst role using social media analytics and data visualization to drive engagement and growth within a collaborative team offering mentorship.

I am an aspiring Digital Marketing Analyst and MBA graduate with hands-on experience managing Instagram, LinkedIn, and Facebook campaigns. I specialize in content creation, trend analysis, audience engagement, and leveraging analytics tools to boost reach, engagement, and brand awareness.

I have designed interactive Power BI dashboards, conducted consumer behavior research, and applied statistical analysis to inform marketing and product strategy. I hold multiple data visualization and analytics certifications and deliver actionable insights through clear visualizations and data-driven recommendations.

Experience

Work history, roles, and key accomplishments

OTT Subscription Analyst

SASTRA University

Designed and developed an interactive Power BI dashboard to analyze OTT subscription trends, using Power Query and DAX to calculate subscriber growth, churn rate, and ARPU to support marketing decisions.

Power BI Power Query DAX Data Modeling Data Visualization SQL

Consumer Behavior Analyst

SASTRA University

Researched consumer purchasing patterns in the IT sector using surveys and statistical methods, segmented customers, and delivered Power BI visualizations to inform marketing and product strategy.

Survey Design Statistical Analysis Power BI Segment Marketing Market Research Excel

Dark Social Researcher

SASTRA University

Conducted research on Ghibli-style virality across private channels, analyzed sharing drivers with Excel and visualization tools, and produced a themed report with actionable marketing recommendations.

Excel Data Visualization Virality Analysis Report Design Python