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@lakshmidevi
I am an MBA digital marketing analyst focused on analytics-driven social media growth.
IndiaI am an aspiring Digital Marketing Analyst and MBA graduate with hands-on experience managing Instagram, LinkedIn, and Facebook campaigns. I specialize in content creation, trend analysis, audience engagement, and leveraging analytics tools to boost reach, engagement, and brand awareness.
I have designed interactive Power BI dashboards, conducted consumer behavior research, and applied statistical analysis to inform marketing and product strategy. I hold multiple data visualization and analytics certifications and deliver actionable insights through clear visualizations and data-driven recommendations.
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
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Work history, roles, and key accomplishments
SASTRA University
Designed and developed an interactive Power BI dashboard to analyze OTT subscription trends, using Power Query and DAX to calculate subscriber growth, churn rate, and ARPU to support marketing decisions.
SASTRA University
Researched consumer purchasing patterns in the IT sector using surveys and statistical methods, segmented customers, and delivered Power BI visualizations to inform marketing and product strategy.
SASTRA University
Conducted research on Ghibli-style virality across private channels, analyzed sharing drivers with Excel and visualization tools, and produced a themed report with actionable marketing recommendations.
Degrees, certifications, and relevant coursework
SUMaster of Business Administration, Business Intelligence
2023 - 2025
Grade: 9.45/10
Master of Business Administration with a focus on Business Intelligence from SASTRA University, completed Jun 2023–Sep 2025 with CGPA 9.45/10.
SUBachelor of Technology, Electronics and Communication Engineering
2018 - 2022
Grade: 6.65/10
Bachelor of Technology in Electronics and Communication Engineering from SASTRA University, completed Jun 2018–Sep 2022 with CGPA 6.65/10.
Software and tools used professionally
IndiaYou can contact Lakshmi and 90k+ other talented remote workers on Himalayas.
Message Lakshmi
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