Open to opportunities

Lakshita Jaju

@lakshitajaju

Message

I design intuitive UI/UX and run data-driven digital campaigns for growth.

Zimbabwe

Message

What I'm looking for

I’m looking for a role where I can own user-centered UI/UX and contribute to growth and performance marketing. I want to combine research, design, and analytics to drive measurable engagement, conversions, and brand impact.

I’m a creative UI/UX Designer and digital marketing enthusiast who brings user research, visual design, and performance thinking together. My goal is simple: create intuitive interfaces and execute result-driven campaigns that improve engagement and support brand growth.

In my current role as a Growth Manager (Fintech & digital banking), I lead growth initiatives across digital channels by building data-driven marketing strategies. I optimize customer acquisition funnels, analyze performance metrics and user behavior, and collaborate with cross-functional teams to drive sustainable revenue growth through continuous experimentation and conversion optimization.

Before this, I worked as a Performance Marketer where I managed and optimized paid advertising campaigns. I analyzed performance metrics, audience behavior, and ad creatives to improve targeting, drive customer acquisition, and maximize conversions and ROI.

I also strengthened my digital foundation through my internship supporting SEO and SEM fundamentals, including Google My Business optimization and user engagement analysis. Alongside marketing, I actively design and validate experiences—participating in a UI/UX design competition (Designathon – Code Red 4.0, Vivekananda Global University, 2024)—and I’ve contributed writing through my publication on the evolution of payment systems.

Experience

Work history, roles, and key accomplishments

Current

Growth Manager (Fintech)

Current

Ad2ship

Apr 2026 - Present (4 months)

Led growth initiatives across digital channels by developing data-driven marketing strategies, optimizing customer acquisition funnels, and analyzing performance metrics and user behavior. Drove sustainable revenue growth through cross-functional collaboration and continuous experimentation and conversion optimization.

Conversion Rate Optimization Data Driven Marketing Customer Acquisition Marketing funnels Performance Metrics User Behavior Analysis Cross Functional Collaboration Experimentation

Performance Marketer

Maheshwari Girls Public School

Jan 2026 - Mar 2026 (2 months)

Managed and optimized paid advertising campaigns across digital platforms by analyzing performance metrics, audience behavior, and ad creatives to improve targeting. Worked to drive customer acquisition and maximize conversions and ROI.

Conversion Rate Optimization Paid Advertising Performance Metrics Targeting Customer Acquisition ROI Optimization

Digital Marketing Intern

NKtechnologies

Sep 2025 - Dec 2025 (3 months)

Supported digital growth through SEO and SEM fundamentals, including Google My Business optimization. Analyzed user engagement to improve online visibility and discoverability.

SEO SEM Google my business SEO Optimization User Engagement

Core Team Member

Soshal.in

Jun 2024 - Aug 2025 (1 year 2 months)

Collaborated with leadership to plan and execute events, campaigns, and strategic initiatives. Led coordination of a team of 50 volunteers to ensure seamless execution and strong community engagement.

Communication Skills Event Planning Campaign Execution Team Coordination Volunteer Leadership Community Engagement

Human Resource Intern

ActivityRockets

Mar 2022 - May 2022 (2 months)

Assisted with end-to-end recruitment by screening resumes, scheduling interviews, and maintaining candidate databases. Supported HR operations through record management, drafting internal communications, and coordinating employee training sessions.

Records Management Recruitment Interview Scheduling Candidate Database Management Internal Communications

Sales & Marketing Intern

UniversalTribes

Sep 2021 - Oct 2021 (1 month)

Contributed to marketing growth through lead generation, research, and campaign execution. Helped improve customer engagement and brand awareness through support for strategic planning and targeted promotions.

Lead Generation Market Research Campaign Execution Strategic Planning Support Customer Engagement Brand Awareness