Mughal Babar
@mughalbabar
Innovative design and marketing expert specializing in UI/UX.
What I'm looking for
With over a decade of experience in graphic design, branding, and digital marketing, I have developed a unique ability to deliver creative solutions that captivate audiences and drive results. Currently, I serve as the Design & 360 Marketing Consultant at CAC International Bank, where I lead a talented design team to create impactful, ROI-driven visuals across various platforms. My passion for design, combined with my technical proficiency and attention to detail, allows me to turn complex ideas into powerful visual experiences.
Throughout my career, I have successfully developed cohesive brand identities and managed high-impact marketing campaigns. I was honored to receive the Design Innovation Award 2023 from CAC International Bank, recognizing my contributions to the bank's strategic goals and digital transformation. My expertise in UI/UX design has been pivotal in launching the bank's online banking app, enhancing customer accessibility and satisfaction. I thrive on collaborating with cross-functional teams to ensure that all design initiatives align with broader marketing strategies, ultimately contributing to the success of the organizations I work with.
Experience
Work history, roles, and key accomplishments
Design & 360 Marketing Consultant
CAC International Bank
Jul 2020 - Present (5 years 1 month)
Led a talented design team, delivering impactful, ROI-driven visuals across multiple platforms. Designed intricate UI/UX for online banking app and created compelling social media campaigns.
Creative & Social Media Manager
Salsoft Technologies
Apr 2019 - Present (6 years 4 months)
Drove social media strategies and managed client accounts to enhance brand visibility and engagement. Developed and implemented comprehensive social media strategies for various clients.
Creative Lead Designer
Lanetwelve Technologies
Oct 2013 - Present (11 years 10 months)
Led a team of 3 members, focusing on developing innovative strategies for websites, mobile apps, and games. Implemented conversion rate optimization (CRO) in website and app designs to improve user engagement and sales.
Assistant Creative Manager
MAF Carrefour Pakistan - Hyper Star
Jul 2011 - Present (14 years 1 month)
Handled a variety of creative tasks that contributed to the store’s branding and promotions. Designed and implemented visually appealing store layouts to enhance the customer shopping experience.
Assistant Director Intern
AAJ TV
Feb 2010 - Present (15 years 6 months)
Contributed to multiple aspects of television production, from supporting the direction of live shows and recorded segments to managing the flow of production tasks. Created visual assets that enhanced the overall presentation and engagement of the shows.
Intern
ARY Digital
Dec 2008 - Present (16 years 8 months)
Managed key aspects of live production for food and music channels, akin to an assistant director. Coordinated live shows, from arranging set elements and equipment to managing interactions with artists and chefs.
Education
Degrees, certifications, and relevant coursework
University of Karachi
Bachelor's, Commerce
2007 - 2010
Developed a strong foundation in commerce, covering essential business principles such as accounting, economics, and business management, supporting my strategic approach to creative projects.
Arena Multimedia Pakistan
Diploma, Media Specialization
2006 - 2009
Acquired in-depth skills in media production, design principles, and multimedia tools, with a focus on practical applications in graphic design, animation, and visual storytelling.
Paradise College
Higher Secondary School Certificate, Commerce
2004 - 2006
Specialized in commerce subjects, gaining insights into business fundamentals and financial concepts that complement my skills in design and marketing.
Brilliant Scholar Academy School
Secondary School Certificate, Computer Science
2002 - 2004
Built a solid base in computer science, learning essential technical skills that enhance my proficiency in digital media and graphic design tools.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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