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Laina Roberts

@lainaroberts

Healthcare operations consultant at ORYNT developing a practice-performance platform for financial and operational decision-making.

United States

Message

What I'm looking for

I’m well suited to remote advisory, healthcare technology, implementation, and domain-expert work.

At ORYNT, I’m developing a digital healthcare practice-performance platform with scorecards, dashboards, and decision-support tools to help independent practices identify financial, operational, capacity, and performance gaps.

At West Hills Allergy & Asthma Associates / West Hills Medical Aesthetics, I directed operational and financial strategy and increased revenue 158% from 2021 to 2025. Earlier, as CEO of Plaza Ambulatory Surgery Center, I maintained positive net income and EBITDA during COVID-19 and expanded the Total Joint Program 30%.

Experience

Work history, roles, and key accomplishments

Current

Founder & Practice Performance Consultant

Current

ORYNT

Jan 2026 - Present (9 months)

Developing a digital healthcare practice-performance platform focused on helping independent practices identify financial, operational, capacity, and performance gaps through structured scorecards, dashboards, and decision-support tools.

Healthcare Operations Practice Performance Financial Analysis KPI Reporting Dashboard Development Decision Support

Chief Operations Officer

West Hills Allergy & Asthma Associates / West Hills Medical

Nov 2021 - Sep 2026 (4 years 10 months)

Directed operational and financial strategy for an independent specialty medical practice, using P&L, revenue-cycle, workflow, and performance analysis to guide executive decisions. Increased organizational revenue 158% from $190K to $491K by end of 2025.

P&L management Revenue Cycle Optimization Workflow Improvement Service Line Development Strategic Planning Vendor Management Compliance

Chief Executive Officer

Plaza Ambulatory Surgery Center

Sep 2020 - Oct 2021 (1 year 1 month)

Led operational and financial performance for a four-operating-room ASC, maintaining positive net income and EBITDA during COVID-19. Expanded the Total Joint Program 30% and reduced neuromodulator implant costs 50%.

ASC Operations Financial Management Cost Reduction vendor negotiation Joint Commission Readiness Physician Recruitment

Business Office Revenue Cycle Manager

Plaza Ambulatory Surgery Center

Sep 2019 - Sep 2020 (1 year)

Improved AR, claims, coding, and collections workflows; implemented reporting and analytics processes to strengthen revenue-cycle visibility and performance. Built credentialing tracking systems supporting TJC compliance.

Revenue Cycle Management AR Management Claims Processing Coding Credentialing Reporting Analytics

Facility Administrator – In-Center Hemodialysis

DaVita, Inc.

Jul 2017 - Sep 2019 (2 years 2 months)

Managed financial performance, labor planning, budgets, CMS readiness, and quality/compliance programs. Improved patient retention from 53% to 73% within one year through operational and patient-engagement improvements.

Dialysis Operations Financial Management Labor Planning Budgeting CMS Compliance Quality Improvement Patient Engagement

Specialty Regional Manager

Pacific Dental Services – Pacific Northwest

May 2014 - Apr 2017 (2 years 11 months)

Managed P&L, forecasting, and performance across 13 practices; increased specialty provider presence 12% across endodontics, orthodontics, pediatric dentistry, oral surgery, and periodontics. Improved regional revenue 53% in 2015 and 46% in 2016.

P&L management Forecasting Regional Management Dental Operations Provider Recruitment Revenue Growth

Practice Manager

Gentle Dental – Portland, Oregon

Sep 2012 - Apr 2014 (1 year 7 months)

Launched and stabilized a de novo dental practice, routinely exceeding $186K monthly production targets by 10–15% while managing daily operational and financial performance.

Practice Management Dental Operations Financial Management Production Optimization Staff Management