ladin gülbahar

At Arçelik Global, I lead cooling product ranges and marketing activities for Beko Europe across Belgium, the Netherlands, Germany, and Austria. I partner with local sales and product management teams to identify market gaps, manage pricing and margins, and evaluate launches and campaigns through weekly reporting.

I drive performance and influencer marketing programs, coordinate creative, media, and digital agencies, and adapt local advertising materials and media strategies across markets.

Previously, I managed major domestic appliance and cooking appliance portfolios across Europe and MENA, including Israel, Palestine, Algeria, Morocco, Tunisia, and Senegal. My background in Industrial Engineering supports my work in product roadmaps, user and market research, competitive analysis, product launches, and cross-functional growth planning.