Open to opportunities

Kyla Elise

@kylaelise

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Fashion merchandising and marketing student specializing in beauty retail, digital marketing, and customer engagement.

United States

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What I'm looking for

I seek a customer-focused role in beauty or retail where I can apply digital marketing and merchandising skills, grow in marketing operations, and contribute to a collaborative team.

I am a driven Fashion Merchandising and Product Development student with a Marketing minor, passionate about beauty, retail, and digital marketing.

I bring hands-on retail experience as a Lead Beauty Advisor and Front-End Coordinator, where I coached teams, managed inventory, and led events that boosted sales and engagement.

I have developed and executed social media and SEO strategies as a digital marketing intern, increasing follower engagement and raising visibility across TikTok and Instagram.

I lead campus initiatives and fundraising efforts, delivering measurable results—such as a 15% increase in a skincare line's sales, 30% higher event attendance, and $10,000 raised for charity.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Intern

Current

Living in Midwest

Jun 2023 - Present (2 years 4 months)

Supported social media influencers with SEO research and content optimization, helping increase follower engagement by 20% and managing cross-platform TikTok and Instagram campaigns.

Social Media Marketing SEO Content Strategy Influencer Partnerships TikTok Instagram Analytics

Lead Beauty Advisor

Ulta Beauty

Sep 2023 - Sep 2024 (1 year)

Provided personalized beauty consultations and product demonstrations, led inventory and event logistics, and increased skincare sales for sensitive skin by 15% through targeted follow-up and recommendations.

Customer Service Retail Sales Inventory Management Event Coordination Upselling CRM Product Demonstrations

Front-End Coordinator

TJ Maxx

May 2022 - Nov 2023 (1 year 6 months)

Led sales associates and managed front-end operations including cash handling and inventory adjustments, coached staff on sales initiatives and credit program enrollments to meet monthly targets.

Team Leadership Cash Handling Inventory Control Customer Service Sales Coaching Merchandising Retail Operations

Beauty Advisor

Dillard's

Sep 2021 - Apr 2022 (7 months)

Delivered personalized beauty consultations and makeup demonstrations, driving product upsells and improving repeat customer satisfaction through tailored recommendations.

Makeup Application Customer Service Upselling Product Knowledge

Education

Degrees, certifications, and relevant coursework

Bowling Green State University

Bachelor of Science, Fashion Merchandising & Product Development

Activities and societies: FadWatch Co-Chair (FadWatch Fashion Show), event planning, marketing, and sponsorship coordination.

Pursuing a Bachelor of Science in Fashion Merchandising & Product Development with a minor in Marketing; coursework includes consumer behavior, beauty product development, and social media brand development.