Kunal Singh
@kunalsingh12
Affiliate operations and partnerships leader building multi-GEO iGaming programs and shipping AI tools for partner growth.
IndiaWhat I'm looking for
I joined 1win as the first dedicated affiliate hire and built the APAC partner program from the ground up, then led it as APAC Team Lead over a 40+ cross-functional team.
In India, I drove the India GEO launch and focused on UPI-first checkout after spotting UPI payment friction as a major First-Time Deposit drop-off, contributing to $59,000+ in early-stage player deposits.
I’ve run partner books across CPA, RevShare, and Hybrid deal structures, using LTV and retention cohort reviews to align commissions with Net Gaming Revenue (NGR). I also standardized attribution with a UTM-based framework and introduced weekly KPI reviews that reduced partner churn 18%.
Outside of operations, I ship my own tooling—three production web apps for affiliate sourcing, link integrity, and program intelligence—using LLM workflows, Claude agents, loop prompting, and CI/CD automation.
Experience
Work history, roles, and key accomplishments
Affiliate Partner Relations Consultant
Global Real-Money Operator
Nov 2025 - Feb 2026 (3 months)
Led outreach and negotiation with affiliate partners across CPA, RevShare, and Hybrid structures. Established weekly check-in cadence and applied LLM workflows to reduce turnaround time 40%.
iGaming & Digital Growth Consultant
Independent
Nov 2024 - Oct 2025 (11 months)
Advised real-money operators on affiliate program architecture and channel mix. Built AI-assisted competitive monitoring workflows and shipped three live affiliate-ops tools.
Affiliate & Partnership Team Lead — APAC
BGD Tech Pvt. Ltd. (1win)
May 2023 - Nov 2024 (1 year 6 months)
Promoted within 7 months to lead a 40+ cross-functional team. Led India GEO launch with UPI-first checkout, contributing to $59,000+ in deposits. Reduced partner churn 18% through KPI reviews and accountability frameworks.
Partnership & Acquisition Manager
BGD Tech Pvt. Ltd. (1win)
Oct 2022 - Apr 2023 (6 months)
First dedicated affiliate hire; built sourcing processes and tracking infrastructure. Created Excel dashboards for real-time program health and restructured commission tiers, improving portfolio ROI 22%.
Performance Marketing Manager
HealthJagaran
Jan 2021 - Jan 2022 (1 year)
Grew social audience 70% and site traffic 80% via content strategy and A/B testing.
Paid Media Specialist
Infusion Marketing
Jan 2021 - Jan 2021 (0 months)
Achieved 3.2x ROAS on Meta and Google Ads, attributing INR 7L+ in client revenue.
Business Development Associate
BYJU'S
Jan 2019 - Jan 2020 (1 year)
Generated INR 40L+ revenue; ranked top 10% nationally with 25% conversion rate vs 18% team average.
Digital Marketing Executive
MarketsandMarkets
Jan 2018 - Jan 2019 (1 year)
Increased organic traffic 80% and generated 70+ qualified leads per month at 25% lower CPL.
Education
Degrees, certifications, and relevant coursework
IIIT Bangalore / upGrad
Executive PG Diploma, AI and Data Science
2025 -
Pursuing an Executive PG Diploma in AI and Data Science.
Great Lakes Institute of Management, Chennai
PG Programme, Strategic Digital Marketing
2021 - 2022
Completed a PG Programme in Strategic Digital Marketing.
Savitribai Phule University, Pune
Master of Business Administration, Marketing
2016 - 2018
Earned an MBA in Marketing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
apexlegion.github.io/affiliateforgeJob categories
Skills
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