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Kristopher Rivero

@kristopherrivero

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I lead enterprise SEO, AI discoverability, and digital engagement strategy for global hospitality brands.

United States

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What I'm looking for

I'm looking to lead SEO, AI discoverability, and digital engagement strategy at scale, building high-performing teams and cross-functional partnerships that turn organic search into measurable business growth.

At Wyndham Hotels & Resorts, I lead enterprise SEO and Generative Engine Optimization strategy for a multi-brand global website, connecting technical innovation with search, AI discovery, traffic, engagement, and revenue conversion.

I govern third-party tag management across 700+ tags and lead local search for 8,000+ properties, overseeing API-driven listings across Google, Bing, and Apple.

I've built and scaled SEO teams, established performance metrics and collaboration frameworks, and partnered with engineering, IT, vendors, and business stakeholders to protect site speed and improve organic visibility.

I'm also a Sergeant First Class in the Army National Guard, leading readiness training and CBRN operations. I bring that operational discipline to marketing strategy, digital operations, and technical execution.

Experience

Work history, roles, and key accomplishments

Current

Director, SEO and Digital Engagement

Current

Wyndham Hotels & Resorts

Jul 2018 - Present (8 years 3 months)

Lead enterprise SEO and Generative Engine Optimization (GEO) strategy across a multi-brand global website, aligning technical innovation with evolving search and AI discovery behaviors to drive measurable growth in traffic, engagement, and revenue conversion. Govern the Third-Party Tag Management program across 700+ tags and direct Local Search for 8,000+ properties.

SEO Generative Engine Optimization Tag Management Local Search APIs Google Bing apple Digital Strategy Leadership

Current

Sergeant First Class CBRN Operations

Current

Army National Guard

Sep 2011 - Present (15 years 1 month)

Lead soldier readiness training across weapons qualifications, physical fitness, and combat preparedness. Operate specialized CBRN equipment across decontamination, threat detection, defense, and monitoring missions.

CBRN Training Leadership Decontamination Threat Detection Reconnaissance

Senior Manager, Digital Integrations

Wyndham Hotels & Resorts

Sep 2023 - Feb 2025 (1 year 5 months)

Directed SEO strategy and technical roadmap across a multi-brand global website, driving alignment between algorithm shifts, customer behavior insights, and site performance goals to grow organic traffic and conversion. Owned end-to-end technical SEO execution and championed tag governance across 700+ third-party tags.

SEO Technical SEO Tag Management Team Leadership Vendor Management Site Performance

Manager, Digital Operations & Integrations

Wyndham Hotels & Resorts

Feb 2021 - Sep 2023 (2 years 7 months)

Managed SEO strategy and technical execution across a multi-brand global website, aligning enhancements with search algorithm updates and user behavior. Oversaw technical SEO deployments and Third-Party Tag Management governance, partnering with vendors and IT to ensure compliance and site speed.

SEO Technical SEO Tag Management Vendor Management Team Building Mentorship

Digital Integrations Specialist

Wyndham Hotels & Resorts

Jul 2018 - Feb 2021 (2 years 7 months)

Executed technical SEO across a multi-brand global website, supporting organic visibility through metadata updates, XML sitemaps, and structured markup. Supported third-party tag management operations, maintaining tag accuracy and site performance across digital properties.

Technical SEO Sitemaps Structured Data Tag Management Site Performance

Marketing Intern – Strategic Sourcing

Wyndham Worldwide

May 2017 - Aug 2017 (3 months)

Coordinated cross-functional teams and vendors to execute campaigns and deliver key tasks on time. Partnered with visual teams to ensure brand consistency through standardized materials and created reference tools to support global sourcing strategy.

Marketing Campaign Management Vendor coordination Brand Consistency Strategic Sourcing

Marketing Intern

Keenan Marketing

May 2015 - Aug 2015 (3 months)

Improved organic search by enhancing search engine results for relevant traffic. Analyzed search data to identify trends and adjust campaigns to produce optimal ROI.

SEO Data Analysis Campaign Management ROI Optimization