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Kristina Connolly

@kristinaconnolly

Public relations consultant advising healthcare, AI, robotics, and manufacturing clients; developed a nationwide earned-media campaign for a Paralympic athlete.

United States
Message

As a self-employed Freelance Public Relations & Communications Consultant, I advise clients across healthcare, sports, AI, robotics, and manufacturing. I developed and executed earned-media strategy for a Paralympic athlete’s nationwide campaign, authoring press materials, managing media outreach, and securing interviews with national and local outlets.

At Amazon, I led communications for shopping and AI initiatives including Rufus and Amazon Lens, and managed issues and reputation communications across the core retail business. Earlier, I supported international Alexa and Echo launches and consumer media programs; I also support Friends of the Children Seattle as Ambassador Board Chair.

Experience

Work history, roles, and key accomplishments

SE
Current

Freelance Public Relations & Communications Consultant

Self Employed

Apr 2026 - Present (6 months)

Provide strategic communications, public relations, and executive visibility counsel to clients across healthcare, sports, AI, robotics, and manufacturing. Developed and executed earned media strategy for a Paralympic athlete's nationwide campaign, securing interviews with national and local outlets.

Amazon logoAM

Public Relations Manager – Shopping Experience

Apr 2024 - Jan 2026 (1 year 9 months)

Led corporate and product communications strategies for high-profile shopping and AI initiatives, translating complex business priorities into external narratives. Led communications for AI-powered shopping innovations including Rufus and Amazon Lens, developing launch strategy, messaging, and media outreach.

Amazon logoAM

Public Relations Manager – Issues and Reputation Management

May 2023 - Apr 2024 (11 months)

Led issues, crisis, and corporate reputation communications across Amazon's core retail business, managing sensitive narratives involving consumer trust, regulatory scrutiny, and business practices. Developed and executed rapid response strategies for crisis situations and provided real-time counsel to senior executives.

Amazon logoAM

Public Relations Project Manager – Amazon Devices & Services – International

May 2019 - Apr 2023 (3 years 11 months)

Led international communications programs supporting Alexa and Echo launches across multiple global markets, developing scalable communications strategies and coordinating execution across regional teams. Trained executives and spokespeople for high-profile media interviews and public-facing communications.

WC

Public Relations Intern

Watershed Communications

Jun 2015 - Aug 2015 (2 months)

Interned at Watershed Communications, supporting public relations activities.

AP

Account Executive

Allen Hall PR

Oct 2014 - Jun 2015 (8 months)

Served as Account Executive at Allen Hall PR in Eugene, Oregon.

Education

Degrees, certifications, and relevant coursework

University of Oregon logoUO

University of Oregon

Bachelor of Arts, Public Relations

Activities and societies: Public Relations Student Society of America (PRSSA); Academic Scholarships: Crowe, Presidential, and Dean's.

Bachelor of Arts in Public Relations with a Spanish minor from the University of Oregon, School of Journalism and Communication, graduating in June 2015.

Tech stack

Software and tools used professionally

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