At RCG Compression Care | CIMSS Innovative Solutions, I owned the initiative, copy and coordination for the brand's first email campaign and a physician-activation email to referred patients; the Marketing Cloud team executed the sends. I also led discovery for post-purchase reviews and NPS surveys, documenting consent, audience, timing and tracking requirements.
I improved reporting integrity by moving weekly cross-brand reporting from screenshot capture to API-based collection, tracing under-reporting across tracked properties, and publishing corrections with named sources. I also diagnosed a call-attribution failure by comparing affected tracking lines with a working control line and escalated the reconfiguration to the system owner.
At Zupain, I contributed to growth and lead-generation initiatives for a no-code e-commerce website-builder serving SMBs, and managed a 10-person team across content, design and outreach. I also developed social content plans, wrote search-intent articles, and contributed to SEO and product-page content work.
