At Blue Crab Connect, I managed organic search, AEO, social media, and performance reporting for clients across several industries. My work supported organic traffic growth and lead acquisition, and I earned a client an appearance in Google AI Overviews.
I wrote GA4 and GTM tracking specifications for developers, including custom event tracking, cross-domain journeys, and conversion attribution. I also used GA4 and GTM events for conversion rate optimization and brought GA4 and Google Ads performance together in Looker Studio.
At Alfa KPO Pvt Ltd, I audited technical SEO, site speed, and competitors with Ahrefs and Semrush, then delivered prioritized roadmaps to developers and creative teams. I also worked on lead funnels, social media campaign calendars, and localized content strategies.
