Open to opportunities

Komal Dar

@komaldar

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Creative content strategist specializing in B2B video and storytelling.

Pakistan

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What I'm looking for

I am looking for a role that allows me to leverage my storytelling skills in a dynamic environment, fostering creativity and collaboration while driving impactful marketing strategies.

I am a creative strategist and storyteller with over 8 years of experience leading narrative strategies for clients across various sectors, including film, digital content studios, and e-commerce. As the Founder and Narrative Strategist at The Gimmick Studio, I have established a boutique consultancy that focuses on brand clarity and story design, delivering launch-ready messaging systems that resonate with audiences.

Throughout my career, I have successfully built brand architecture tools, including tone guides and lead generation funnels, which have empowered startup teams and creators to enhance their messaging and content performance. My achievements include producing a national campaign with Teach for Pakistan and revitalizing brand storytelling for Super Asia Foods, resulting in a 45% increase in engagement on LinkedIn. I am passionate about crafting compelling narratives that drive engagement and foster community.

Experience

Work history, roles, and key accomplishments

Current

Founder & Narrative Strategist

Current

The Gimmick Studio

Jan 2021 - Present (4 years 5 months)

Founded a boutique consultancy offering brand clarity, story design, and launch-ready messaging systems. Delivered content frameworks and storytelling-first campaigns, digital content studios, and global brand partnerships.

Brand Strategy Story Design Messaging Systems Thought Leadership Community Building

Marketing | Branding Manager

Super Asia Foods

Jan 2023 - Present (2 years 5 months)

Led B2B and B2C campaigns for sub-brands Handi, Sherbon, and Soofee's in the Canadian FMCG space. Revitalized LinkedIn presence with brand storytelling content, increasing engagement and visibility by 45% in the last quarter.

B2C Storytelling LinkedIn Market Research Product Innovation Sales Growth

Digital Content Manager

Edge Services & Solutions

Jan 2021 - Present (4 years 5 months)

Executed full-stack digital marketing across B2B/B2C segments using SEO, SEM, and analytics. Produced video campaigns end-to-end and built platform-native content strategies for social and email.

Digital Marketing SEO SEM Analytics Video Production Content Strategy Social Media Email Marketing Workflow Optimization International Brand Presence

Education

Degrees, certifications, and relevant coursework

Beijing Film Academy

Film Direction Program, Film Direction

Completed a comprehensive program focused on film direction. Gained expertise in various aspects of filmmaking, including scripting, filming, and editing.

Beijing Language & Culture University

Mandarin Language Certificate, Mandarin Language

Obtained a certificate in Mandarin Language. Focused on developing proficiency in the Mandarin language over a one-year program.

Forman Christian College University

B.A. (Hons), Sociology & Mass Communication

Completed a Bachelor of Arts with Honors, specializing in Sociology and Mass Communication. Developed a strong foundation in social theories and communication strategies.