Kira Shurygina

I’m an early-career content marketing and social media specialist focused on turning scattered ideas into clear content plans. I shape a natural brand voice and adapt communication for Russian- and English-speaking audiences. Currently study in Kings College London and live in London

I combine content calendars & pillars with audience and trend research to build messaging that actually fits. I’m especially drawn to brands at the intersection of fashion, culture, lifestyle, and hospitality.

In my recent role as a Content & Social Media Assistant, I built content calendars and recurring themes for Instagram, TikTok, and LinkedIn. I wrote and edited social copy for each project’s tone of voice and goals, and supported growth of an Instagram account from approximately 700 to 1,100 followers (basic) through consistent planning and clearer content positioning.

I also create hands-on short-form video concepts, including Reels and TikTok concepts, visual references, and short-form video scripts. I use tools like Canva and CapCut (plus AI-assisted workflows) to improve efficiency while keeping content natural and brand-specific.