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@chahaksinghal
Strategic Digital Marketing Specialist with 4+ years of experience.
I am a strategic and results-driven Digital Marketing Specialist with over four years of experience executing high-impact campaigns across diverse industries. My expertise lies in SEO, Google Ads, Meta Ads, and leveraging social media tools to elevate brand identity and engage audiences effectively. I pride myself on my ability to align digital marketing efforts with business objectives, ensuring measurable growth and success.
Throughout my career, I have successfully directed strategic SEO initiatives, conducted performance analysis, and crafted targeted inbound marketing plans. My role at Proprofs as a Senior SEO Executive has allowed me to optimize growth through data-driven strategies, while my previous positions have honed my skills in content creation, lead generation, and campaign optimization. I am passionate about utilizing AI-driven insights to refine marketing strategies and uncover new opportunities for brand visibility.
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Work history, roles, and key accomplishments
Proprofs
Nov 2024 - Present (1 year)
Conducted weekly SEO performance reporting and analysis to inform strategic decisions and optimize growth. Directed strategic SEO initiatives, aligning cross-functional teams on AI-informed roadmaps to grow organic traffic and SERP visibility. Audited team’s SEO work, ensuring quality, accuracy, and alignment with evolving best practices.
eClerx
Oct 2023 - Present (2 years 1 month)
Crafted targeted inbound marketing and SEO plans to drive quality lead generation and boost website visibility. Optimized monthly social media and paid ad campaigns, including Google Ads, for maximum efficiency within budget constraints. Produced monthly analytics reports via tools like Google Analytics and Ahrefs, highlighting critical performance indicators.
Fresco Web Services Pvt Ltd
Jan 2022 - Present (3 years 10 months)
Collaborated on all online marketing initiatives for client websites, developing comprehensive inbound marketing and SEO strategies to generate valuable online leads. Fine-tuned social media and Google AdWords campaigns monthly, optimizing performance within set budgets. Generated monthly performance reports using analytical tools like Google Analytics and SEMrush, identifying key metrics for clie
SEO Discovery
Jan 2020 - Present (5 years 10 months)
Acquired expertise in devising and executing successful Off-Page SEO Campaigns, exploring diverse tools and methodologies under expert guidance. Collaborated with the team to implement insights gleaned from market research effectively. Contributed insights and innovative ideas during team brainstorming sessions, fostering a collaborative environment for strategic implementation.
Degrees, certifications, and relevant coursework
Post Graduate Certification, Digital and Content Marketing
Completed a Post Graduate Certification in Digital and Content Marketing. Gained specialized knowledge in creating and executing digital marketing strategies, including content creation and distribution.
B.Tech, Computer Science
Pursued a Bachelor of Technology in Computer Science. Developed a strong foundation in computer science principles, including programming, data structures, and algorithms.
Software and tools used professionally
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