Open to opportunities

Khalid Semary

@khalidsemary

Message

I drive ecommerce growth through paid media, SEO, CRO, and analytics.

Philippines

Message

What I'm looking for

I'm looking to lead full-funnel ecommerce growth across paid media, SEO, CRO, analytics, and cross-functional delivery, with ownership of strategy, budgets, measurable acquisition, retention, and on-site performance.

I've driven ecommerce growth across YOOX, NET-A-PORTER, MR PORTER, and THE OUTNET, contributing to a €500M+ organic revenue portfolio. I delivered +6% YoY sessions, +4% new users, and +1.2% AOV while supporting global SEO and MENA localisation.

I managed MENA's paid micro-influencer programme with an approximately €4M annual budget, from creator strategy and briefs through execution and revenue reporting. I also built a global reporting dashboard that improved team throughput by 30% and strengthened stakeholder visibility across campaign and SEO performance.

Across Gargash Group, Rivoli Group, and Bruce Clay, I've owned full-funnel paid media, SEO, website launches, agency management, tracking, and conversion optimisation. My work has improved paid-media ROAS by 28% and blended ROAS by 18% through testing, audience refinement, bidding strategy, and budget reallocation.

Experience

Work history, roles, and key accomplishments

Senior Global SEO Specialist & MENA Influencer Lead

YOOX NET-A-PORTER

Oct 2021 - Feb 2026 (4 years 4 months)

Managed MENA's paid micro-influencer programme with a €4M annual budget, and contributed to global SEO across four luxury brands, delivering +6% YoY sessions and +4% new users. Partnered with cross-functional teams to build integrated acquisition programmes and improve ecommerce performance.

SEO Influencer Marketing Paid Media Google Ads Meta Ads GA4 Google Tag Manager Jira A B Testing CRO Internal Linking

Digital Account Manager

Gargash Group

Nov 2020 - Oct 2021 (11 months)

Owned full-funnel digital marketing strategy across paid media and SEO, improving paid media ROAS by 28% through A/B testing and budget reallocation. Led a full website launch, overseeing tracking setup and measurement frameworks.

Paid Media SEO Google Ads Meta Ads A B Testing Budget Management Agency Management Conversion Tracking Google Tag Manager

Digital Marketing Executive

Rivoli Group

May 2019 - Aug 2020 (1 year 3 months)

Planned and executed paid media campaigns across three retail brands, managing a combined budget of ~2.5M USD annually and improving blended ROAS by 18%. Led SEO initiatives and co-developed CRM and remarketing programmes.

Google Ads Meta Ads Display Advertising SEO CRM Email Automation Remarketing Audience Segmentation Budget Management

Performance Marketing Executive

Bruce Clay

Apr 2017 - Apr 2019 (2 years)

Led SEO and paid search strategy for a portfolio of clients, managing multiple accounts simultaneously. Reduced CPCs and improved conversion quality through account restructuring and ad copy testing.

SEO Paid Search Google Ads Client Management

SEO & SEM Marketing Executive

JNT Cargo & International Movers

Oct 2015 - Dec 2016 (1 year 2 months)

Managed paid search and SEO campaigns for a US-based service business, focusing on lead generation efficiency. Optimised landing pages and keyword strategy to increase lead volume and reduce cost per lead.

SEO SEM Google Ads Lead Generation