At Katalyst Marketing Co., I create digital content and manage social media for clients across industries. I develop tailored strategies, produce graphics, photography and video, and write copy for social, websites, advertising and email. I also develop brand identities and manage websites and e-commerce platforms, including Shopify and Squarespace.

hayley bharrathsingh
@hayleybharrathsingh
Digital Marketing Strategist at Katalyst Marketing Co. creating client campaigns, brand identities, and multimedia content.
Experience
Work history, roles, and key accomplishments
Digital Marketing Strategist
Katalyst Marketing Co.
May 2022 - Present (4 years 5 months)
Create and manage digital content and social media for clients across diverse industries. Develop and execute tailored digital marketing and social media strategies across Instagram, Facebook, TikTok, and LinkedIn.
Entrepreneur
Thrifting Babes TT
Aug 2021 - Sep 2023 (2 years 1 month)
Collaborated with a cross-functional team to develop a comprehensive business strategy encompassing purchasing, branding, advertising, remodeling, and marketing. Led and executed online page marketing initiatives, increasing visibility and engagement.
Administrative Assistant
KRUZ Clothing Company
Jan 2020 - Jun 2021 (1 year 5 months)
Demonstrated expertise in Social Media Management, strategically enhancing online presence and engagement. Executed data entry tasks with precision and accuracy, contributing to the maintenance of organized records.
Education
Degrees, certifications, and relevant coursework
Coursera
Google Digital Marketing & E-Commerce Professional Certificate, Digital Marketing & E-Commerce
Completed the Google Digital Marketing & E-Commerce Professional Certificate in July 2026.
Broward College
Associate of Science, Business Analytics
Earned an Associate of Science in Business Analytics from Broward College, North Campus.
College of Science, Technology and Applied Arts of Trinidad and Tobago (COSTAATT)
Associate of Science, Psychology
Earned an Associate of Science in Psychology from the College of Science, Technology and Applied Arts of Trinidad and Tobago.
Caribbean Examinations Council (CXC)
CXC Certificate, General Studies
Completed CXC certificates in Biology, Information Technology, English, Mathematics, Spanish, Economics, and Principles of Accounts.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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