Open to opportunities

Kezia Debora

@keziadebora

Message

I build growth, CRM, and brand engines that increase acquisition and retention.

Poland

Message

What I'm looking for

I'm looking to build growth, CRM, and brand engines where I can own acquisition, retention, lifecycle strategy, partnerships, and multi-market execution.

I built KEZIA Cuan Cantik Group from zero across two F&B concepts in Kraków, shaping brand identity, customer personas, audience segmentation, positioning, pricing, and in-store experience.

I drove multi-channel acquisition through organic search, paid social, and content marketing, while creating CRM and loyalty initiatives designed to increase repeat visits and customer lifetime value. I also partnered with embassies, international chambers of commerce, and local communities to grow B2C footfall and B2B event revenue.

At Brainly, I owned app user growth for EU and Indian markets and increased retention by an average of 81% month over month through Braze lifecycle marketing, journey automation, and new creatives across push, EDM, SMS, and ASO.

Across Pintek.id, Chope, and Carousell, I’ve launched growth programs, led market expansion, built partnerships, delivered events, and scaled user acquisition across fintech, edtech, consumer apps, and marketplaces. I bring an entrepreneurial perspective shaped by a successful business exit and 12+ years building brands and retention engines across APAC, Europe, and the US.

Experience

Work history, roles, and key accomplishments

Co-Owner (Exited)

KEZIA Cuan Cantik Group

Jan 2023 - Dec 2025 (2 years 11 months)

Built brand from zero, including identity, customer personas, audience segmentation, and tone of voice across two F&B concepts in Kraków. Executed multi-channel acquisition and developed CRM and retention programs to increase visit frequency and customer lifetime value.

Brand Strategy Personas Audience Segmentation Organic Search Paid Social Content Marketing CRM Retention Loyalty Programs Product Positioning Pricing Influencer Marketing UGC

Growth Marketing Manager

Brainly

Apr 2022 - Jan 2023 (9 months)

Owned app user growth strategy for EU and Indian markets, working closely with leadership on targets and execution plans. Increased user retention by an average of 81% MoM through lifecycle marketing using Braze for optimization, journey automation, and new creatives.

Growth Marketing Lifecycle Marketing Braze Push Notifications Email Marketing SMS Marketing ASO App Store Optimization Creative Direction User Retention A B Testing

Head of Marketing

Pintek.id

Jun 2020 - Sep 2021 (1 year 3 months)

Launched and scaled digital marketing initiatives (Google Ads, Meta, YouTube, SEO, CRM, blog, social), driving 20× new users YoY. Owned brand positioning and messaging, lifecycle strategy, and core persona definition across key stakeholder groups.

Digital Marketing Google Ads Meta Ads YouTube Marketing SEO CRM Blogging Social Media Marketing Brand Positioning Messaging Lifecycle Strategy Personas Event Marketing PR Partnerships

Marketing Manager

Chope

Oct 2018 - Jun 2020 (1 year 8 months)

Optimized lifecycle marketing channels (push, EDM, SMS) through continuous A/B testing using Salesforce to improve user retention. Directed B2C market expansion through partnerships with embassies and international chambers of commerce.

Lifecycle Marketing Push Notifications Email Marketing SMS Marketing A B Testing Salesforce User Retention B2C Marketing Partnerships Event Marketing Influencer Marketing

Marketing & Partnership Specialist

Carousell

Aug 2015 - Oct 2018 (3 years 2 months)

First hire in the country to start and lead the Indonesian business operation. Created market penetration strategies, forecasted and analyzed industry trends, and built action plans. Drove user growth by partnering with major brands and led large-scale flea market activations.