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Kevin Muise

@kevinmuise

AI implementation and growth marketing leader who built HAL, an AI operating system for content pipelines, analytics, and social publishing.

United States

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At Buy'r, I grew the consumer food safety app to 130,000+ users while leading marketing as co-founder, and built an 85K+ social audience. I developed a 90-day lifecycle marketing plan and applied AI automation to content production, publishing, and performance analytics.

At Webb, I helped grow an investigative research and journalism platform to 1,000 paid users. I built platform capabilities including OCR document processing, semantic search, entity resolution, and MCP integration, alongside a 92K+ social audience.

I designed and built HAL, a personal AI operating system on Claude Code that runs content pipelines, analytics, and social publishing across multiple brands. It integrates Meta and TikTok APIs for publishing and reporting, and uses Remotion and Supabase for video production and workflow state.

Experience

Work history, roles, and key accomplishments

Co-Founder & Marketing Lead

Webb

Dec 2025 - Sep 2026 (9 months)

Co-founded and led marketing for an investigative research platform, growing it to 1,000 paid users and building a 92K+ social audience.

OCR Semantic Search Entity Resolution MCP Integration Brand Strategy Sales Strategy Content Marketing

Co-Founder & Marketing Lead

Buy'r

Apr 2025 - Sep 2026 (1 year 5 months)

Co-founded and led marketing for a consumer food safety app, growing it to 130,000+ users and building an 85K+ social audience across Instagram, TikTok, and X.

AI Automation Content Production Lifecycle Marketing Social Media Marketing Performance Analytics

Owner & Marketing Director

NodeSpark

May 2023 - Aug 2025 (2 years 3 months)

Owned and directed a marketing and branding agency, delivering strategy and content for clients across industries and using AI tools to enhance consulting services.

Marketing Strategy Branding Content Strategy AI Tools social media engagement Sales

Marketing Director

The Pro Source

Mar 2023 - Jul 2023 (4 months)

Created and launched four interconnected service brands, built their social and email channels, and implemented a unified marketing and communication system.

Brand Development Social Media Marketing Email Marketing Marketing Systems

General Manager & Marketing Director

Legends Events

Aug 2021 - Feb 2023 (1 year 6 months)

Co-led production of two sold-out events generating $250K+ in sponsorships and $200K+ in ticket sales, implemented a Web3 application with NFT ticketing, and built the company's first e-commerce website.

Event Production Sponsorship Sales Web3 NFT Ticketing Ecommerce Marketing Artist Relations

Owner, Marketing Director & General Manager

800Lbs Mantra

Sep 2019 - Feb 2023 (3 years 5 months)

Earned vested ownership within 24 months by helping build the company from the ground up, consulting cannabis brands on marketing and business development, and running all administrative operations.

Marketing Branding Manufacturing Distribution Investment Strategy Business Development Administrative Operations

Sales Manager

Advanced Nutrients

Nov 2018 - May 2019 (6 months)

Built the sales program for Big Mike's Blends and subsequent cannabis products, partnered with marketing on sales assets, and represented the brand at industry events.

Sales Programs Marketing Collaboration Brand Representation Industry Events

Marketing & Promotions Coordinator

HBI International

Jan 2011 - Dec 2013 (2 years 11 months)

Launched all social channels, including @rawlife247 (3M+ followers), and created an influencer program with brands and celebrities in music, action sports, and lifestyle.

Social Media Launch Influencer Marketing Brand Partnerships

Office Sales Manager

Green Monster Solar

Jan 2009 - Dec 2011 (2 years 11 months)

First sales hire who rose to territory manager leading up to 60 reps and trained the office in question-based selling.

Sales Leadership Territory Management Training Question Based Selling

Cook, Station Manager & Server

Restaurant Industry

Worked 10 years across fine dining, fast casual, and corporate kitchens, including 3 years at The Cheesecake Factory with leadership and corporate training.

Culinary Skills Station Management Customer Service Leadership