Kevin Kane

Provides senior marketing consultancy to businesses, helping define positioning, prioritize growth opportunities, and turn commercial goals into actionable marketing plans. Designs marketing-led websites and builds practical marketing systems to connect digital presence to measurable outcomes.

Leads the full marketing function across four adtech brands, setting priorities across brand, digital, content, campaigns, websites, and sales enablement for Canada, UK, EU, and US markets. Owns marketing strategy, budget, positioning, and go-to-market planning, and increased qualified lead generation and website conversion.

Partnered with the Marketing Director to develop and execute digital marketing strategy across four brands, aligning activity with commercial objectives. Planned and delivered multi-channel campaigns and played a significant role in launching the company's fourth brand.

Managed design, SEO, content, and ongoing optimisation for three brand websites across mobile advertising, mobile gaming, and connected TV advertising. Supported the launch of a new business, including go-to-market plans, website build, and marketing materials.

Managed 100+ Google Ads clients per quarter, covering more than $5 million in combined advertising spend. Delivered tailored strategies, campaign builds, and optimisation recommendations for SMB and agency clients.

Established and managed the company's digital presence with founders, auditing channels and recommending changes to marketing budgets and strategy. Led a website redesign project and managed Facebook and Instagram campaigns.

Managed social media presence across Facebook, Instagram, and Twitter/X, developing content and engagement with an audience of 40,000+ followers. Created and managed social and email marketing campaigns, monitoring performance and engagement trends.

Grade: Upper Second Class Honours (2.1)

BSc in Marketing with Upper Second Class Honours (2.1). Thesis on sports fan engagement and motivations in social media.