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Kev Heffernan

@kevheffernan

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Product Manager at Codex Growth who turned CRM discovery into a performance-based pricing model.

Colombia

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At Codex Growth, I run product discovery on CRM lead data and define requirements and roadmap priorities for the agency’s internal tools. That work helped shift the client pricing model from flat fees to revenue share.

I also shipped an automated PDF proposal and reporting pipeline used across client engagements. I manage the client lifecycle, from onboarding and pricing design through delivery and off-boarding, and mentor two junior developers.

Earlier, at AppFolio Investment Management, I partnered with product managers across three teams and was trusted to lead backlog grooming and scrum ceremonies. I also built customer-focused experience as a full-stack engineer at Silver Stream and through SB Chime.

Experience

Work history, roles, and key accomplishments

Current

Founder & Product Owner

Current

Codex Growth

Nov 2023 - Present (2 years 10 months)

Founded and operate a performance-only booking pipeline for fine-dining restaurants. Act as product owner for internal tooling, defining requirements, prioritizing roadmap, and shipping automated PDF proposal/reporting pipeline.

Product Management Requirements Definition Roadmap Prioritization CRM Analytics Playwright Chromium Django React Terraform AWS Mentorship

Current

Founder & Developer

Current

SB Chime

Jan 2020 - Present (6 years 8 months)

Built and scaled a Rails/React/Spotify API blogging platform, growing users 10x through targeted marketing and iterative UX.

Ruby on Rails React Spotify API Marketing UX

Founder & Full-Stack Engineer

Silver Stream

Aug 2022 - Oct 2023 (1 year 2 months)

Iterated customer-facing e-commerce site based on customer feedback, improving load times by 40%, session duration by 25%, and monthly active users by 15%.

React AWS Elastic Beanstalk Docker Ecommerce Customer Feedback

ESG Consultant

Resonant Inc.

Jan 2022 - Jun 2022 (5 months)

Served on a 5-person ESG consulting team supporting Resonant through its acquisition by Murata Manufacturing, evaluating environmental, social, and governance practices.

ESG Consulting Due Diligence

Software Quality Assurance Engineer

AppFolio Investment Management

Jan 2020 - Jun 2021 (1 year 5 months)

Selected for a product-management development track, partnering with product managers across three teams. Led backlog grooming and scrum ceremonies, and joined live customer calls to steer product decisions.

QA Engineering Backlog Grooming Scrum Product Management Customer Calls