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Kerubel Estifanos

@kerubelestifanos

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I lead luxury retail operations, sales growth, inventory control, and digital marketing campaigns.

South Africa

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What I'm looking for

I'm looking to lead sales and retail operations where I can grow revenue, strengthen luxury brand positioning, improve inventory control, and deliver exceptional customer experiences through effective digital marketing and store management.

I'm currently leading operations and sales at Asmar Luxury Boutique (LA - PARADISE CLOTHING) in Johannesburg, where I manage high-end branding, store operations, specialized marketing, and luxury client experiences.

I run direct import supply chains from Turkey and China, use POS and data-control systems for real-time stock control and auditing, and develop Google Ads campaigns to improve customer acquisition.

Previously, I managed sales, storefront operations, inventory flow, customer service, staff performance, and digital advertising for WOW Cosmetics and Cleaning Supplies, following hands-on wholesale and retail sales experience at A.W. Wholesalers.

Experience

Work history, roles, and key accomplishments

Current

Operations and Sales Manager

Current

Asmar Luxury Boutique (LA - PARADISE CLOTHING)

Jan 2025 - Present (1 year 8 months)

Directed overall store management, high-end branding, and specialized marketing initiatives to maximize visibility and revenue. Spearheaded digital marketing and advertising strategies, including tailored Google Ads campaigns, and managed luxury retail operations with direct import supply chains from international markets.

Store Management Digital Marketing Google Ads Visual Merchandising POS systems Inventory Management Supply Chain Management