Kerry Roberts

Leading Strategy & Insights for Coca-Cola with McDonald's in Europe, developing annual and 3-year plans to drive volume and OI. Led key projects such as RGM in QSR, Nutrition, and Fuzetea.

Led large marketing projects such as Category Vision and winter cold plans across EMEA. Launched consumer marketing, shopper, and digital toolkits for leading brands including Sudafed and Calpol.

Interim role leading commercial strategy within Sales & Marketing for the UK, including annual P&L plan, shopper marketing, and category vision for top 4 grocers. Increased sales revenue by 2%.

Developed strategic European marketing programs in collaboration with CEO and VP-level leaders. Created European marketing brand toolkits and led initiatives like 'Coke with Alcohol' across 6 European markets.

Managed 6 'Away from Home' channels and a portfolio of over 200 SKUs. Coached a team of 15 marketing managers and oversaw budgets of £2.2M for operating costs and £1.9M for activation tools.

Implemented marketing plans for innovation brands such as Glaceau Vitamin Water, Monster Energy, and Relentless. Managed operating income of £3.5M and launched the first On Pack program for Monster.

Prior role at Coca-Cola leading innovation sales nationally.

Prior role at Coca-Cola managing field sales in London and South East.

Prior role as National Account Manager at Parragon Publishing.

Prior role as National Account Manager at News International.

Prior role as Account Executive at Cadbury's in London.

Prior role as Account Executive at PepsiCo in Birmingham.

BA (Hons) degree in History and English from Gloucester University.

ACIM Marketing qualification from the Chartered Institute of Marketing.

Mentoring certificate from Lead Academy.