Kerj Mbuthia

Partner with the executive team on corporate strategy, fundraising, and enterprise-wide growth priorities. Lead customer retention and commercial growth strategy, KPI governance, and preparation of investment and board materials.

Supported an Australian technology firm’s market entry into Kenya with strategy, commercial analysis, regulatory research, and implementation planning. Coordinated stakeholders to manage delivery milestones and execution risks, producing recommendations and roadmaps for expansion decisions.

Directed cross-functional initiatives across commercial operations, finance, technology, partnerships, and supply chain. Built executive reporting frameworks and dashboards for 200+ business partners and improved partner retention through commercial programs and analytics.

Built commercial performance dashboards across product categories to track profitability, inventory movement, sales trends, and operational KPIs. Streamlined operational procedures and governance standards to improve consistency and collaboration across finance, commercial, and operations teams.

Conducted commercial due diligence and financial analysis for investment opportunities across African growth markets. Produced investment memoranda and executive presentations and evaluated market and operational risks to support transaction advisory engagements.

Supported early-stage venture investment readiness by assessing business models, commercialization strategies, fundraising plans, and growth opportunities. Mentored founders and contributed to ecosystem and investment pipeline development through sector research and stakeholder relationships.

Engineered financial models, grant budgets, and implementation trackers for USAID-linked agriculture and economic development programmes. Modernized reporting through automation, supported donor compliance, and produced programme performance reporting.

Developed customer acquisition and market expansion strategies to improve brand awareness and customer retention. Analyzed consumer behavior, pricing trends, and competitor dynamics to inform marketing and commercial decisions.

Supported supplier finance and value-chain financing by onboarding suppliers and improving access to working capital for commercial clients. Assessed financial performance and market conditions to support portfolio growth and credit decisions.

Conducted market and economic trend research across East Africa to inform investment and expansion strategy. Built forecasting models and business intelligence dashboards to support executive planning and strategic decision-making.

Led Strathmore University’s Finance & Financial Economics Students’ Association (SUFFESA), managing a multidisciplinary executive committee and delivering student initiatives. Secured sponsorships, organized conferences and competitions, and supported governance and member engagement.

Volunteered in cancer awareness and early detection outreach activities supporting underserved communities across rural Kenya. Assisted with cervical cancer education and screening support, fundraising/sponsorship coordination, and logistics for awareness events.

Activities and societies: President/Head of Strathmore University Finance & Financial Economics Students' Association (SUFFESA); led finance conferences and sponsorships; volunteer with Women4Cancer supporting outreach and fundraising.

BSc in Financial Engineering at Strathmore University. Relevant coursework included corporate finance, investment analysis, financial modelling, econometrics, risk management, capital markets, statistics, and macroeconomics.