Open to opportunities

Kelly Yu

@kellyyu

Data analytics practitioner building ML models and Salesforce dashboards to drive revenue growth and actionable insights.

United States

Message

What I'm looking for

I’m looking for a data + Salesforce-focused role where I can build and deploy ML and analytics, create clear dashboards and reports, and partner with stakeholders to turn complex data into decisions that drive measurable growth.

I’m a data analytics practitioner with hands-on experience building ML models, Salesforce CRM dashboards, and data-driven reporting. I translate complex data into clear, actionable recommendations for non-technical stakeholders, grounded in real client outcomes.

In my recent consulting work (APAC and global investment banks), I generated USD 1M in new business and delivered 30% YoY revenue growth through targeted outreach and lead generation. I also maintained 90%+ client retention by continuously delivering cross-asset market insights and proprietary market analytics as part of my consultative talent solution.

On the technical side, I’ve trained and evaluated ML models using 313,285 PERM immigration records and achieved strong performance (including XGBoost with F1 of 0.9609 and 99.7% approved recall), with tracking in MLflow on Databricks and deployment via Streamlit for non-technical legal users. I also applied NLP sentiment analysis across 557,000+ Yelp reviews to quantify commercial impact and support business recommendations.

I’m currently completing a dual Master’s in AI in Business and Digital Transformation at ASU, and I bring a rare mix of technical analytics and client-facing delivery. I’m looking for a data and Salesforce-focused role where I can keep shipping measurable analytics, improve stakeholder decision-making, and support revenue-impacting initiatives.

Experience

Work history, roles, and key accomplishments

Executive Consultant

Seats Global

Sep 2023 - Aug 2025 (1 year 11 months)

Generated USD 1M in new business and drove 30% YoY revenue growth through targeted cold outreach and lead generation across APAC FICC and equity derivatives. Built end-to-end client pipelines and maintained 90%+ retention by delivering ongoing cross-asset market intelligence to institutional clients.

Client Acquisition Lead Generation Institutional Sales Pipeline Management Market Intelligence Revenue Growth Equity Derivatives Client Retention Stakeholder Management

Senior Consultant

Selby Jennings

Nov 2021 - Aug 2023 (1 year 9 months)

Drove USD 1.5M in revenue by reactivating dormant accounts and prospecting new clients, unlocking cross-sell opportunities across Risk, Legal, and Quant teams. Exceeded quarterly revenue targets by 30%+ using data-driven client segmentation and deep market intelligence while managing tier-1 institutional accounts.

Account Management Business Development Revenue Growth Dormant Account Reactivation Segmentation Cross Sell Stakeholder Management Institutional Client Portfolio Digital Assets

Sales & Marketing Intern

The Luupe

Apr 2021 - Feb 2022 (10 months)

Scaled platform exposure by 20%+ through partnership negotiations with Google, Spotify, and regional agencies. Built Salesforce CRM dashboards and analytics reports to track partnership ROI and improve executive decision-making.

Negotiation Sales Marketing Salesforce CRM Dashboarding ROI Reporting Data Analytics Executive Reporting Creative Partnerships

APAC Admin & HR Executive

IMG – WME Group

Jun 2020 - Jun 2021 (1 year)

Directed cross-border administrative operations across Hong Kong, Taiwan, and Korea, securing 15%+ cost reduction through vendor negotiations and improved corporate budgeting. Overhauled legacy workflows by deploying a streamlined travel management system, reducing executive approval times by 50%.

Workflow Reengineering Travel Management Administrative Management HR Operations

Education

Degrees, certifications, and relevant coursework

Arizona State University

Master of Science, Artificial Intelligence in Business

2025 -

Currently completing a Master of Science in Artificial Intelligence in Business through ASU’s W. P. Carey School of Business.

Arizona State University

Master of Science, Global Management, Digital Transformation

2025 -

Currently completing a Master’s in Global Management with a focus on Digital Transformation through ASU’s dual-degree program with Thunderbird School of Global Management.