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Kelly Streeter

@kellystreeter

Associate Director of Graphic Design at Phoenix Mercury, co-designed its first-ever rebrand and built a comprehensive brand system.

United States

Message

At Phoenix Mercury, I was creative lead and co-designed the team’s first-ever rebrand. The comprehensive brand system included a reimagined primary logo, global and secondary marks, custom wordmarks, and a refined typography suite.

I served as creative director for Phoenix Mercury, delivering assets across social, broadcast, digital, paid media, and in-venue. I also managed up to 10 graphic and motion designers on seasonal campaigns.

For the Valley Suns (G-League), I spearheaded strategy and brand identity work, partnering with an outside agency from concept through final delivery. I also created and enforced style guidelines for Phoenix Suns and Mercury seasons.

At Carolina Panthers // Charlotte FC // Tepper Sports & Entertainment, I served as Creative Services Manager and later Senior Graphic Designer. Earlier, at University of Florida Athletic Association, I led creative direction for Florida Gators campaigns and managed graphic design across 21 athletic programs.

Experience

Work history, roles, and key accomplishments

Current

Associate Director of Graphic Design

Current

Phoenix Mercury // Phoenix Suns // Player 15 Group

Dec 2021 - Present (4 years 10 months)

Creative lead and co-designed Phoenix Mercury's first-ever rebrand, including a comprehensive brand system. Managed up to 10 creatives on seasonal campaigns and served as creative director for the Phoenix Mercury, delivering assets across social, broadcast, digital, paid media, and in-venue.

Brand Identity Creative Direction Team Management Graphic Design Motion Design Adobe Creative Cloud Photoshop Illustrator InDesign After Effects Premiere Lightroom Monday.Com Photo Mechanic Glyphs Microsoft Office

Creative Services Manager

Carolina Panthers // Charlotte FC // Tepper Sports & Enterta

Mar 2021 - Nov 2021 (8 months)

Led and collaborated with the Creative Services team on various visual aspects of marketing campaigns, print collateral, website assets, packaging, and video boards. Served as creative director on large initiatives such as NFL Draft, Schedule Release, and Production Day.

Creative Direction Team Leadership Marketing Campaigns Print Design Website Assets Video Boards Cross Functional Collaboration Branding Adobe Creative Cloud Photoshop Illustrator InDesign After Effects Premiere Lightroom Monday.Com Photo Mechanic Glyphs Microsoft Office

Senior Graphic Designer

Carolina Panthers // Charlotte FC // Tepper Sports & Enterta

Feb 2019 - Feb 2021 (2 years)

Assisted on multiple cross-functional projects while working with ownership, internal stakeholders, external brand agencies, and freelance designers, including recent works on uniforms/kits and branding for both Carolina Panthers and Charlotte FC. Led graphic presentation to secure the newest expansion team in Major League Soccer, Charlotte Football Club.

Graphic Design Branding Cross Functional Collaboration Stakeholder Management Adobe Creative Cloud Photoshop Illustrator InDesign After Effects Premiere Lightroom Monday.Com Photo Mechanic Glyphs Microsoft Office

Director of Creative Media

University of Florida Athletic Association

Dec 2017 - Jan 2019 (1 year 1 month)

Oversaw and led creative direction for all graphic materials for the 2018 Florida Gators Football campaign, including National Signing Day, the NFL Draft, Jordan Brand release, fall and spring camps, regular season, and the 2018 Chick-fil-a Peach Bowl. Collaborated weekly with the Florida Gators Football content team on all video, graphic, and story content.

Creative Direction Graphic Design Brand Management Content Strategy Photography Social Media Management Adobe Creative Cloud Photoshop Illustrator InDesign After Effects Premiere Lightroom Monday.Com Photo Mechanic Glyphs Microsoft Office

Graphic Designer

University of Florida Athletic Association

Nov 2012 - Dec 2017 (5 years 1 month)

Responsible for overall brand management for all twenty-one Florida Gators athletic programs, ensuring consistency of all creative designs and productions. Created dynamic, original concepts for all marketing and advertising materials, including posters, schedule cards, social media graphics, roster cards, promotional items, and t-shirts.