At Choice Hotels International, I lead commercial strategy for 1,500+ hotels across 48 countries, influencing more than $3B in annual consumed room revenue. I translate cross-regional needs into enterprise priorities spanning distribution, revenue management, sales, marketing, loyalty, eCommerce, hotel technology, and digital platforms.
I’ve led the shift to an integrated global commercial model, launched a Global Value Proposition, and built AI-enabled technology roadmaps focused on ROI, franchisee value, and scalability. My teams have delivered 37% year-over-year RevPAR growth, 13% room growth, and a 6% increase in loyalty contribution; international ChoiceMAX deployments achieved an average 25% RevPAR lift.
Earlier, I led revenue management, hotel sales, and restaurant operations, building practical experience in pricing, channel strategy, account growth, team leadership, and owner-facing execution.
