Kaydin Le Roux

I’m a marketing executive and digital marketing professional who builds data-driven campaigns that strengthen brand awareness, customer acquisition, and business growth. I’m motivated by measurable outcomes and by using digital platforms and analytics to guide decisions.

In my contract work with BYD Soweto, I provided marketing advisory and strategic marketing support, including monthly performance reviews, data analytics, brand development, and local marketing partnerships activations. I focus on turning insights into clear marketing actions that improve results over time.

Earlier, as a Digital Marketing Specialist at Dr Nyati Dentistary, I managed Meta-Ads and campaign strategies across lead generation and retargeting using PPC approaches. I also contributed to marketing funnel development, AI CRM, social media management, and content calendar strategies—so campaigns stayed consistent and performance-focused.

My foundation comes from my Bachelor’s Degree in Management Marketing and related studies in brand and marketing management, market-focused problem solving, and ethical, culturally aware business practice. I’ve also strengthened my broader operations perspective through logistics and supply chain management—useful for understanding planning, forecasting, and vendor/tender processes that support successful marketing execution.